# Digitized Roadway Photography This Series Replaces UK Road Signs with Google Street View Images By Katherine Pendrill | Published 2015-08-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/uk-road-signs References: [fubiz.net](http://www.fubiz.net/en/2015/08/24/road-signs-filled-by-google-street-view-images/?utm_source=feedly&utm_medium=webfeeds) & [alanknoxphotography](http://www.alanknoxphotography.com/Schengland) Alan Knox put together a new photography series in which he replaces UK road signs with images from Google Street View. While Google Street View has become a useful tool for observing different areas from far away, it has also had a more meaningful impact in certain parts of the world. On the Anglo-Scots border, Google Street View has raised questions about increasing surveillance within Britain. The photo series is titled 'Schengland' and features various pictures of the roadways that connect England to Scotland. In each picture, the road signs have been replaced with detailed images from Google Street View. The project illustrates the paradox of making Europe a place of free circulation, while simultaneously increasing the surveillance of internal boarders. By replacing UK road signs with digitized images, Knox causes the viewer to think critically about some of the issues surrounding [EU](https://www.trendhunter.com/trends/v4) integration. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 36% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Digitized Roadway Photography:** Opportunity to explore the intersection of technology and art, creating innovative visual experiences through digital manipulation. - **Integration of Google Street View:** Potential to incorporate Google Street View into various industries for navigation, virtual tours, and location-based marketing. - **Surveillance and Privacy Concerns:** Opportunity to develop new technologies and policies that balance the benefits of surveillance with protecting individual privacy rights. ### Who This Affects Most - **Photography:** Photographers can leverage digitized roadway photography techniques to create unique and thought-provoking images. - **Technology:** Technology companies can integrate Google Street View into their products and services to enhance user experiences and unlock new opportunities. - **Government and Policy:** Government agencies and policy makers can address the challenges associated with surveillance and privacy to create a safe and secure environment for citizens while promoting innovation. ## Related on Trend Hunter - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [AI-Generated Lensless Cameras](https://www.trendhunter.com/trends/paragraphica.md) - [Distorted Furniture Street Art](https://www.trendhunter.com/trends/first-kiss-at-last-light.md) - [Robotic Digital Surveillance Installations](https://www.trendhunter.com/trends/accept-all.md) - [AI-Powered Digital Displays](https://www.trendhunter.com/trends/intellino-signamic.md) - [Pedestrian-Detecting Crosswalks](https://www.trendhunter.com/trends/smart-pedestrian-crosswalk.md) - [Sculptural Surveillance Concepts](https://www.trendhunter.com/trends/sculptural-surveillance.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md)