# Exclusive Matcha Smoothies 7-Eleven Japan is Selling a New Uji Matcha Smoothie By Katherine Pendrill | Published 2026-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/uji-matcha-smoothie References: [soranews24](https://soranews24.com/2026/04/22/7-eleven-japan-releases-uji-matcha-smoothies-but-only-at-select-locations/)  [7-Eleven Japan](https://www.trendhunter.com/trends/7eleven-japan-meccha-matcha) is building on the success of its freshly made smoothies with the release of a new [Uji](https://www.trendhunter.com/trends/handcrafted-matcha-beverages) Matcha Smoothie and Fragrant Matcha Smoothie. Back in 2023, 7-Eleven Japan launched an exclusive line of smoothies that quickly became a hit with consumers. Now, the brand is leaning into the matcha craze with two new matcha-based smoothies. The new Uji Matcha Smoothie is made with powdered green tea from [Kitagawa Hanbei Shoten](https://www.trendhunter.com/trends/31-enjoy-spring-promotion), which is a Kyoto-based tea wholesaler that's been around for more than 160 years. On the other hand, the new Fragrant Matcha Smoothie is made with matcha from Marushichi Seicha, which is a tea merchant in Fujieda City, Shizuoka Prefecture, with its own 100+ year history. If you're looking to try the new matcha smoothies, the catch is that they'll only be available at select 7-Eleven locations in Japan on certain dates in April and May. Image Credit: 7-Eleven Japan ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 50% | Activity: 56% | Freshness: 73% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Artisanal Ingredient Collaborations:** Collaborations between retailers and historic ingredient artisans enable premium provenance narratives and traceability-driven product differentiation. - **Limited-time Regional Releases:** Limited geographic and temporal availability creates urgency and enables hyper-localized product testing and supply-chain optimization. - **Matcha Premiumization:** Rising consumer willingness to pay for single-origin and craft matcha formulas drives opportunities around quality certification and premium processing technologies. ### Sectors Adopting This - **Convenience Retail:** Convenience stores are shifting from grab-and-go basics toward experiential, chef-curated offerings that blur retail and foodservice boundaries. - **Specialty Tea Suppliers:** Historic tea merchants gain new B2B channels and scale opportunities through collaborations with mass retailers, prompting investment in traceability and processing upgrades. - **Foodservice Product Development:** Product teams face growing demand for rapid innovation cycles and localized menu variants, favoring modular formulations and small-batch production systems. ## Related on Trend Hunter - [Premium Matcha Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-gyokuro-matcha.md) - [Blended Matcha Sodas](https://www.trendhunter.com/trends/sencha-matcha-green-tea-sparkling.md) - [Gyokuro Matcha Beverages](https://www.trendhunter.com/trends/gyokuro-matcha-frappuccino.md) - [Fresh Matcha-Centric Beverages](https://www.trendhunter.com/trends/pret-a-manger-6.md) - [Refined Chilled Matcha Refreshments](https://www.trendhunter.com/trends/starbucks-japan-matcha.md) - [Matcha-Forward QSR Drink Menus](https://www.trendhunter.com/trends/jack-in-the-box-matcha-drinks.md) - [Pattern-Topped Matcha Refreshments](https://www.trendhunter.com/trends/mikuriya-matcha-drinks.md) - [V-Day-Inspired Matcha Beverages](https://www.trendhunter.com/trends/yuzu-strawberry-matcha.md) - [Fresh Matcha Cafe Drinks](https://www.trendhunter.com/trends/matcha-beverage.md)