# Scrolled Lumber Branding Ugmonk 4th Anniversary Packaging Has a Well-Rounded Natural Appeal By Amelia Roblin | Published 2013-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ugmonk-4th-anniversary-packaging References: [lovelypackage](http://lovelypackage.com/ugmonk-4th-anniversary/) & [shop.ugmonk](http://shop.ugmonk.com/) Generations ago, goods used to be wrapped up in materials and canisters that consumers would routinely use over and over again. Some products have retained this [repurposable feature](https://www.trendhunter.com/trends/innovative-packaging-solution) in the meantime, but it's otherwise quite recent for concepts like Ugmonk 4th Anniversary packaging to crop up. Great care went into crafting the fine sheets of [birch wood](https://www.trendhunter.com/trends/mets-spring-muoto-punnet-products) that make up the T-shirt holers. The flexible timber is furled into a cylinder and given a circular top and bottom. The container opens by unraveling a belt-like cord around a toggle and unrolling the curled panel. Jeff Sheldon's design for Ugmonk 4th Anniversary packaging is engraved with a crisp number 4 and branded with the item's name, yet one can see the charm of holding onto such a beautiful box and reusing it for other objects. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 48% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Reusable Packaging:** Businesses can benefit from creating repurposable packaging that appeals to consumers' desires to reduce waste. - **Natural Materials:** The use of flexible timber in packaging design can create a unique and visually appealing product that is also sustainable. - **Custom Branding:** Engraving and branding packaging with a company's logo can add value to the product while also making it stand out from competitors. ### Industries Being Reshaped - **Retail:** Retailers can incorporate reusable packaging that reflects brand values, creating a unique and sustainable packaging experience. - **Consumer Goods:** Consumer goods companies can utilize natural materials in their packaging design to appeal to environmentally conscious consumers. - **Personal Care:** Personal care companies can develop custom branded packaging that could serve as a reusable container for their products, adding value to both the brand and the customer's experience. ## Related on Trend Hunter - [Bespoke Wooden Packaging](https://www.trendhunter.com/trends/hunter-luxury.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Sustainable Biomaterial Gift Wraps](https://www.trendhunter.com/trends/biomaterilal-gift-wrap.md) - [Eco-Conscious Scotch Packaging](https://www.trendhunter.com/trends/laphroaig-packaging.md) - [Sustainable Speaker Packaging](https://www.trendhunter.com/trends/sonos-packaging.md) - [Alcohol-Free Gift Packs](https://www.trendhunter.com/trends/gimber.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md)