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# Ugly Christmas Sweater-Inspired Shoes
Nike Readies for the Holidays with the Ugly Sweater Dunks

By Amy Duong | Published 2023-11-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ugly-sweater-dunk
References: [highsnobiety](https://www.highsnobiety.com/p/the-ugly-xmas-jumper-lives-on-as-a-sneaker/) & [go.hsnob.co](https://go.hsnob.co/?u=https%3A%2F%2Fstockx.com%2Fnike-dunk-sb-high-concepts-ugly-sweater-grey&crp=undefined&ceb=128255&ep=kYBlxobwQQuGdekWi0FlyA&cme=web&cmo=shopping_carousel&r=unknown)

![Ugly Christmas Sweater-Inspired Shoes](https://cdn.trendhunterstatic.com/thumbs/519/ugly-sweater-dunk.jpeg)

Just in time for the holiday season, [Nike](https://www.trendhunter.com/trends/abominable-snowman-dunk-low) presents a new iteration of the [Nike Dunk High sneaker](https://www.trendhunter.com/trends/dunk-low-panda-1) model dubbed the Ugly Christmas Dunks. As the namesake suggests, the shoes are inspired by the yearly [ugly Christmas sweaters](https://www.trendhunter.com/trends/nike-5) adorned with festive motifs and knitted patterns.

The jumpers are often homemade and are a dearly beloved symbol of the holiday season. The sneakers start off with a grey base foundation with a soft textural construction. It is then detailed with motifs such as red florals, mistletoes, and snowmen. The lateral side of the shoe sports the classic Swoosh branding accent in a green tone offset by a white midsole base and a darker green outsole foundation.

Image Credit: StockX

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 92% | Activity: 90% | Freshness: 19%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Ugly Christmas Sweater-inspired Sneakers:** Nike's Ugly Christmas Dunks showcase the latest trend of incorporating festive motifs and knitted patterns into sneaker designs.
- **Homemade Holiday Symbol:** Ugly Christmas sweaters continue to be a beloved symbol of the holiday season, inspiring fashion and footwear trends.
- **Textural Construction:** The soft and textural construction of the Ugly Christmas Dunks highlights the growing trend of emphasizing material quality in sneaker design.

### Who This Affects Most

- **Fashion and Apparel:** The Ugly Christmas Dunks demonstrate opportunities for fashion brands and retailers to capitalize on the popularity of festive-themed apparel and accessories.
- **Footwear:** The Ugly Christmas Dunks reflect the innovation potential in the footwear industry by merging holiday-inspired designs with sneaker culture.
- **Seasonal Retail:** The Ugly Christmas Dunks highlight the market potential for seasonal retailers to offer unique and themed products to cater to consumer demand during the holiday season.

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