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# Vanity Shattering Apps (UPDATE)
Ugly Meter Game for Smartphones Rates Unattractiveness With Zippy

By Sarah Moore | Published 2012-05-02 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/ugly-meter1
References: [cbc](http://www.cbc.ca/news/yourcommunity/2012/04/ugly-meter-app-worries-cyber-bullying-activists.html) & [itunes.apple](http://itunes.apple.com/ca/app/ugly-meter/id388336485?mt=8)

For only $0.99 spent at the [Apple](https://www.trendhunter.com/trends/elf-cosmetics-3) store, the purchase of the Ugly Meter app will tell you straight up how attractive you are -- and the results aren’t always pretty.

The [smartphone game](https://www.trendhunter.com/trends/app-rater) rates users based on an [uploaded picture](https://www.trendhunter.com/trends/pic-2-planet) and gives them a number out of 100 on the ‘ugly’ scale. As if finding out that an inanimate object using a completely flawed rating system finds you completely unappealing isn’t enough, there are also some harsh comments that accompany the score. One of the zing-worthy, tear-inducing disses is ‘you’re so ugly, you could make a glass eye cry.’ Ouch.

Although the game has been out for some time, it is only now getting a flux of downloads after receiving the newly upgraded comment feature and shout-outs on several popular radio shows.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 21% | Activity: 57% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Self-evaluation Apps:** There is a growing trend of apps that allow users to evaluate and rate themselves in various aspects such as attractiveness.
- **Brutal Feedback:** Apps that provide harsh comments and feedback are becoming more popular, challenging users to confront their insecurities.
- **Viral App Promotion:** The power of radio shows and influencer endorsements to generate a sudden influx of downloads for apps is increasing.

### Industries Being Reshaped

- **Mobile App Development:** There is an opportunity for mobile app developers to create more self-evaluation apps with unique features and improved user experience.
- **Digital Entertainment:** The rise of brutal feedback apps opens up new possibilities for innovative and engaging experiences in the digital entertainment industry.
- **Digital Advertising:** The success of app promotions through radio shows highlights the potential for digital advertising agencies to leverage influencer marketing for app promotion campaigns.

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