# Festive Sweater Rentals Rent the Runway Lets You Rent an Ugly Holiday Sweater for Christmas By Laura McQuarrie | Published 2014-12-10 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/ugly-holiday-sweater References: [brandingmagazine](http://www.brandingmagazine.com/2014/12/09/rent-a-sweater-for-christmas/) & [renttherunway](https://www.renttherunway.com/designer_detail/uglyholidaysweaters) Rather than buying yourself an ugly holiday sweater that you'll probably only wear once during the Christmas season, Rent the Runway now offers [sweater rentals](https://www.trendhunter.com/trends/skiwear-rentals) for $15, comparable to retail prices of about $50. The assortment on Rent the Runway includes [tacky vests, patchwork sweaters](https://www.trendhunter.com/trends/zip-off-holiday-sweater) and jumpers with stuffed teddy bears sewn on—once your order is placed, you may as well consider yourself the winner of an [ugly Christmas sweater contest](https://www.trendhunter.com/trends/ugly-sweater-x-danish-creamery). Plus, what's even better is that you don't have to store the items in your closet throughout the rest of the year, so that you have space for more fashion-forward items during the times that everything isn't decked out in colorful red and green lights. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 39% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Ugly Sweater Rentals:** Renting ugly holiday sweaters instead of buying offers an opportunity for a sustainable and cost-effective alternative. - **Renting Fashion:** Renting clothes for specific occasions allows consumers to have access to a wider variety of styles without the commitment of purchasing. - **Seasonal Fashion Rentals:** Renting festive clothing items for specific seasons or holidays provides consumers with a convenient and affordable way to stay on-trend. ### Where This Applies - **Fashion Rental Services:** Companies in the fashion rental industry can capitalize on the growing demand for rented clothing, particularly in specialized categories like holiday sweaters. - **Sustainable Fashion Industry:** Sustainable fashion brands can benefit from offering rental options as a way to promote environmentally friendly practices and reduce clothing waste. - **Holiday Retail Industry:** Retailers specializing in holiday clothing and accessories can explore partnerships or rental programs to cater to customers' changing preferences for festive attire. ## Related on Trend Hunter - [Festive Sweater Vests](https://www.trendhunter.com/trends/fandomspecific-sweater-vests.md) - [Conjoined Holiday Sweaters](https://www.trendhunter.com/trends/suavitel-cuddle-crewneck.md) - [Wine-Themed Holiday Sweaters](https://www.trendhunter.com/trends/matching-holiday-sweater.md) - [Understated Festive Knitwear](https://www.trendhunter.com/trends/christina-fair-isle-cardigan.md) - [Stylish Sweater Pizza Products](https://www.trendhunter.com/trends/pizza-hut-9.md) - [Ugly Christmas Sweater-Inspired Shoes](https://www.trendhunter.com/trends/ugly-sweater-dunk.md) - [Casserole-Themed Sweaters](https://www.trendhunter.com/trends/ugly-casserole-sweater.md) - [Festive Convertible Sweaters](https://www.trendhunter.com/trends/zip-off-holiday-sweater.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md)