# Festively Flavored Sparkling Waters Ugly Drinks' Candy Cane Has No Artificial Colors or Sweeteners By Laura McQuarrie | Published 2020-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ugly-drinks-candy-cane References: [bevindustry](https://www.bevindustry.com/articles/93681-ugly-drinks-fruit-punch-candy-cane) & [uglydrinks](https://uglydrinks.com/) Launching in just a few days is [Ugly Drinks' Candy](https://www.trendhunter.com/trends/bud-light-seltzer-ugly-sweater-pack) Cane sparkling water flavor, which shares a sweet way to enjoy a taste of the holiday season without sugar, as the beverage is prepared without artificial sweeteners or colors. Sparkling water has continued to be a popular drink of choice for consumers throughout the summer and now, festive iterations of the bubbly beverage are being shared to carry consumers to the end of the year. This new flavor joins other fruity varieties like Cherry and Peach, as well as previous [limited-edition seasonal releases](https://www.trendhunter.com/trends/winter-variety-pack) like Pumpkin Spice and Spooky. While the holiday season is often associated with overindulgence, this simple sparkling water shares a refreshing way to enjoy the sweet taste of a beloved Christmastime treat without worrying about the sugar content. Image Credit: Ugly Brands ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Holiday-themed Sparkling Waters:** Opportunity for beverage companies to create festive, limited-edition flavored sparkling waters for seasonal celebrations. - **Artificial Sweetener-free Beverages:** Potential for companies to develop and market drinks that provide a sweet taste without the use of artificial sweeteners or colors. - **Year-round Sparkling Water Consumption:** Growing trend of consumers enjoying sparkling water beyond the summer season, creating opportunities for innovative flavors and variations. ### Industries Being Reshaped - **Beverage Manufacturing:** Companies in the beverage manufacturing industry can explore the production of holiday-themed sparkling waters, capturing the festive spirit. - **Health and Wellness:** Opportunity for the health and wellness industry to develop and promote artificial sweetener-free beverages as a healthier alternative. - **Food and Beverage Retail:** Retailers specializing in food and beverages can capitalize on the trend of year-round sparkling water consumption by offering a wide variety of flavors and options. ## Related on Trend Hunter - [Better-For-You Seasonal Sodas](https://www.trendhunter.com/trends/olipop-holiday-flavors.md) - [Better-For-You Holiday Sodas](https://www.trendhunter.com/trends/winter-spiced-cranberry.md) - [Festive Water Enhancer Pods](https://www.trendhunter.com/trends/air-up-christmas-cheers.md) - [Whimsical Dessert Drinks](https://www.trendhunter.com/trends/caramel-fudge-and-toffee-apple.md) - [Candy-Inspired Sodas](https://www.trendhunter.com/trends/candy-lips.md) - [Festively Flavored CBD Drinks](https://www.trendhunter.com/trends/aprch-cbd-sparkling-water-peppermint.md) - [Autumnal Sparkling Waters](https://www.trendhunter.com/trends/honey-pumpkin-sparkling-water.md) - [Chocolate-Flavored Sparkling Water](https://www.trendhunter.com/trends/chocolate-flavored-sparkling-water.md) - [Functional Candy-Flavored Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-x-life-savers.md)