# Ugly Couple Ballads XO Mint Gives Hope to Ugly Couples this Valentine's Day By Vasiliki Marapas | Published 2015-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ugly-couples References: [adweek](http://www.adweek.com/adfreak/xo-mints-freshens-valentines-day-catchy-ballad-ugly-people-162946) & [youtube](https://www.youtube.com/watch?v=VRa3G8oFOlY) This XO Mint commercial features a surprisingly heart-warming ballad for ugly couples this Valentine's Day. Several socially awkward dudes sing along to an uplifting folky tune, reminding all those less-than-gorgeous folks watching that there is someone out there for them. Beauty is in the eye of the beholder, after all. The chorus goes, "She's got a heart that's bigger than her hair/She might never be a model, but who cares?/She's one cloud and some wings from being an angel/And who knows, we might make —something beautiful." In a stroke of pure genius, campaign's hashtag is also #SomethingBeautiful. Overall, XO Mint departs from the usual Valentine's Day fanfare with this charming advertisement made specially for couples that don't fit societal expectations of beauty. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What's Driving This Trend - **Ugly-couple Empowerment:** Brands can showcase unconventional beauty and celebrate diversity to empower under-represented couples. - **Non-traditional Love Songs:** Innovation opportunities exist for creating quirky, relatable love songs that appeal to diverse preferences and lifestyles. - **Hashtag Marketing:** Marketers can capitalize on the power of hashtags to reinforce brand messaging and facilitate user-generated content. ### Who This Affects Most - **Beauty and Personal Care:** Companies can challenge conventional beauty standards and offer inclusive products and services that cater to a broader range of customers. - **Entertainment:** Developing unconventional entertainment content such as ugly-couple empowerment songs can attract unique audiences and generate buzz. - **Social Media Marketing:** The rise of hashtag marketing presents an opportunity for businesses to drive engagement, reach new audiences, and amplify brand messages. ## Related on Trend Hunter - [Financial Conversation Hearts](https://www.trendhunter.com/trends/financial-conversation-hearts.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Romantic Airline Spots](https://www.trendhunter.com/trends/hallmark-x-united-airlines.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Second Chance Campaigns](https://www.trendhunter.com/trends/second-first-kiss.md) - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md)