# Naughty Noel Knitwear The Ugly Christmas Sweater Shop Makes Holiday Style Jolly Good By John Ibbitson | Published 2013-11-14 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/ugly-christmas References: [uglychristmassweater](http://www.uglychristmassweater.com/shop/) & [uglychristmassweater](http://www.uglychristmassweater.com/shop/page/2/) There was a time when a family member or friend would show up to a festive gathering wearing an ugly Christmas sweater and people at the party would laugh for all the wrong reasons. But, the folks behind Ugly Christmas Sweater—the store—are out to prove that those times have changed. Cashing in on the [ugly Christmas sweater trend](https://www.trendhunter.com/trends/scooters-coffee-ugly-sweater-day), this online boutique sells witty, festive pulls that are deliberately tasteless and that make bold, humorous, holiday statements. Whether the seasonal style be a red and green, [Nordic jumper](https://www.trendhunter.com/trends/christina-fair-isle-cardigan) with the words “fruit cake” written across the chest, or a pullover that comes with its own [holiday lights installed](https://www.trendhunter.com/trends/microsoft-holiday-sweater), the Ugly Christmas Sweater shop has a nostalgic knit for everyone who finds it more fun to be on the naughty list than the nice one. So if you’re looking for a more interesting—and fashionable—way to spice up your work’s annual, holiday bash, why not avoid spiking the eggnog this year and invest in an Ugly Christmas Sweater instead? ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Ugly Christmas Sweater Trend:** Opportunity for retailers to create witty, festive pulls that make bold, humorous, holiday statements. - **Deliberately Tasteless Holiday Statements:** Opportunity for designers to create seasonal styles with provocative messages that are the ultimate conversation starters. - **Nostalgic Fashion:** Opportunity for designers to reframe classic fashion as nostalgic trends to cater to the younger demographic. ### Who This Affects Most - **Retail:** An industry that stands to profit from the Ugly Christmas Sweater trend by stocking up on witty, festive pulls. - **Fashion:** An industry that can leverage the Ugly Christmas Sweater trend by creating provocative and conversation-worthy seasonal statements. - **Apparel Manufacturing:** An industry that can expand its output by catering to the rising demand for nostalgic fashion and unique seasonal wear. ## Related on Trend Hunter - [Collaborative Butter-Brand Sweaters](https://www.trendhunter.com/trends/ugly-sweater-x-danish-creamery.md) - [Festive Sweater Vests](https://www.trendhunter.com/trends/fandomspecific-sweater-vests.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Ugly Christmas Sweater-Inspired Shoes](https://www.trendhunter.com/trends/ugly-sweater-dunk.md) - [Cheeky Holiday Collections](https://www.trendhunter.com/trends/conversation-stoppers.md) - [Understated Festive Knitwear](https://www.trendhunter.com/trends/christina-fair-isle-cardigan.md) - [Repurposed Christmas Gear](https://www.trendhunter.com/trends/lidl-1.md) - [Festively Branded Sweater Collections](https://www.trendhunter.com/trends/unilever-and-notjust.md) - [Wine-Themed Holiday Sweaters](https://www.trendhunter.com/trends/matching-holiday-sweater.md)