# Casserole-Themed Sweaters Green Giant is Hosting an Ugly Casserole Sweater Giveaway By Laura McQuarrie | Published 2021-11-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ugly-casserole-sweater References: [prnewswire](https://www.prnewswire.com/news-releases/green-giant-serves-up-bold-thanksgiving-fashion-with-ugly-casserole-sweater-giveaway-301420983.html) & [greengiant](http://greengiant.com/uglysweaters)  [Green Giant](https://www.trendhunter.com/trends/dino-veggie-tots) was inspired by popular Thanksgiving side dishes and it created [ugly casserole sweaters and a giveaway](https://www.trendhunter.com/trends/omaha-steaks-wine) for foodies who want to sport unforgettable designs this holiday season. Green beans and corn are the subjects of these limited-edition casserole-themed knit sweaters from Green Giant and they help people "wear their love of all things casserole on their sleeves." For a limited time this November, Green Giant is inviting people to enter the sweepstakes and use the #PasstheCasserole tag on social media through Thanksgiving. Winners will be selected at random to win one of three stylish casserole designs with on-brand vegetable themes. With its fun and festive campaign for the holidays, Green Giant is supporting No Kid [Hungry](https://www.trendhunter.com/trends/hungry-buddha-keto-bar) and its mission to end child hunger in America. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 68% | Activity: 68% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Food-themed Sweaters:** There is an opportunity to create limited-edition themed sweaters for other popular dishes and food items that consumers can wear and share on social media. - **Social Media Sweepstakes:** Creating a social media-driven contest with a unique and fun theme can increase engagement and generate awareness for a brand or cause. - **Fashion for Charity:** There is an opportunity for companies to make limited-edition wearable items and donate proceeds to a charity or cause that aligns with the brand's mission. ### Industries Being Reshaped - **Food:** Food companies can create limited-edition merchandise that aligns with their brand and encourages engagement and social sharing. - **Fashion:** Fashion companies can create limited-edition collections with fun and unique themes that resonate with consumers and generate buzz on social media. - **Charity:** Charitable organizations can partner with brands to create awareness and raise funds by collaborating on unique merchandise offerings that align with their missions. ## Related on Trend Hunter - [Hand-Embroidered Recipe Sweaters](https://www.trendhunter.com/trends/recipe-sweaters.md) - [Collaborative Butter-Brand Sweaters](https://www.trendhunter.com/trends/ugly-sweater-x-danish-creamery.md) - [Frozen Fall-Ready Vegetables](https://www.trendhunter.com/trends/green-giant-1.md) - [Interactive Holiday Sweaters](https://www.trendhunter.com/trends/pillsbury-holiday-sweater.md) - [Tech Cable Sweater Vests](https://www.trendhunter.com/trends/cable-knit-sweater-vest.md) - [Food-Inspired Candle Collections](https://www.trendhunter.com/trends/foodinspired-candle.md) - [Thanksgiving-Focused Sweepstake Initiatives](https://www.trendhunter.com/trends/omaha-steaks-wine.md) - [Festive Convertible Sweaters](https://www.trendhunter.com/trends/zip-off-holiday-sweater.md) - [Food-Inspired Costume Contests](https://www.trendhunter.com/trends/kraft-natural-cheese.md)