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# Rapper-Approved Footwear Collections
The UGG x Post Malone Capsule is Highly Sought After

By Kalin Ned | Published 2024-10-27 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/ugg-x-post-malone
References: [lesfacons](https://lesfacons.com/2024/10/11/ugg-x-post-malone-capsule-collection-film/) & [billboard](https://www.billboard.com/culture/product-recommendations/post-malone-ugg-collection-buy-online-1235789769/)

The UGG x [Post Malone](https://www.trendhunter.com/trends/ugg-feel-house-post-malone) emphasizes personal expression and community through fashion. This partnership features the Weather Hybrid collection, which includes updated versions of the classic Neumel and Tasman silhouettes. These models are now available in a standout Big Sky blue outsole.

Both the Neumel and Tasman silhouettes focus on practicality without sacrificing style. The Tasman Weather Hybrid is constructed from waterproof suede with sealed seams and lined with [UGGplush](https://www.trendhunter.com/trends/classic-ultra-ultra-tall) made from recycled wool. It also features a specialized outsole made from renewable sugarcane. Similarly, the [Neumel Weather Hybrid](https://www.trendhunter.com/trends/mens-weatherized-collection), designed as a modern take on the classic chukka boot, combines waterproof materials with a comfortable lining. The addition of White Spider rubber pods enhances traction.

The UGG x Post Malone promotional film features the rapper humorously highlighting the waterproof capabilities of the footwear.

Image Credit: UGG x Post Malone

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 78% | Activity: 83% | Freshness: 30%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What's Driving This Trend

- **Celebrity-endorsed Footwear:** Collaborations between celebrities and footwear brands are seeing a surge in popularity, blending star power with unique design elements.
- **Sustainable Fashion:** Footwear featuring eco-friendly materials such as renewable sugarcane and recycled wool is becoming highly desirable amid a growing focus on sustainability.
- **Weather-resistant Footwear:** Innovations in waterproof materials and enhanced traction are revolutionizing the way footwear combines style with practical functionality.

### Who This Affects Most

- **Fashion Industry:** The fashion industry is increasingly incorporating sustainable materials and celebrity collaborations to appeal to eco-conscious consumers.
- **Footwear Industry:** Footwear companies are focusing on creating products that not only look good but also perform well under various weather conditions.
- **Celebrity Branding:** Brands are leveraging the influence of celebrities to create limited-edition collections that generate excitement and drive demand.

## Related on Trend Hunter

- [Weatherproof Footwear Collections](https://www.trendhunter.com/trends/mens-weatherized-collection.md)
- [Multi-Sensory Shoe Pop-Ups](https://www.trendhunter.com/trends/ugg-feel-house-post-malone.md)
- [Comfy Utilitarian Winter Footwear](https://www.trendhunter.com/trends/stampd-x-ugg-collection.md)
- [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md)
- [Warming Culturally-Inspired Apparel](https://www.trendhunter.com/trends/ugg-and-palace.md)
- [Collaborative Textural Fashion Series](https://www.trendhunter.com/trends/krinkle-collection.md)
- [Actor-Starring Collaborative Fashion](https://www.trendhunter.com/trends/elder-statesman-and-ugg.md)
- [Rugged Comfort Loungewear](https://www.trendhunter.com/trends/realtree-camo-loungewear.md)
- [Footwear-Centric Interactive Campaigns](https://www.trendhunter.com/trends/trailgrip-momint.md)
