# Eco Cloud-Like Slides The UGG Sugarcloud Slide is Made from Soft, Sustainable Materials By Laura McQuarrie | Published 2023-04-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ugg-sugarcloud-slide References: [wwlp](https://www.wwlp.com/business/press-releases/cision/20230422LA78041/ugg-celebrates-earth-day-by-affirming-its-investment-in-the-planet/) & [ugg](https://www.ugg.com/women-sandals/sugarcloud-slide/1138178.html) The newest addition to [UGG's](https://www.trendhunter.com/trends/reimagined-by-ugg) [sustainable product portfolio](https://www.trendhunter.com/trends/keep-it-going) is the UGG Sugarcloud Slide, a super soft [slip-on footwear style](https://www.trendhunter.com/trends/comfort-recovery-slide) made with eco-friendly materials. This design features a supportive SugarSole midsole made from renewable sugarcane and a molded rubber outsole of 50% recycled rubber. The product's look and feel provides the experience of walking on a cloud. UGG is on a mission to reduce emissions its by 40% per pair of footwear by 2030 and since 2019, the brand has already achieved a 31% reduction. For a day that's devoted to celebrating Earth and raising environmental awareness, UGG reaffirming its commitment to a greener planet by restoring farmland, offering repair programs, and reducing resource use and material waste. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 94% | Activity: 97% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Footwear:** The UGG Sugarcloud Slide features eco-friendly materials and provides an opportunity for companies to explore sustainable solutions in footwear design. - **Renewable Materials:** UGG's use of renewable materials such as sugarcane in their Sugarsole midsole could lead to disruptions in other industries by encouraging exploration of sustainable alternatives. - **Circular Fashion:** UGG's commitment to reducing emissions and offering repair programs highlights a shift towards circular fashion, in which products are designed to be reused and recycled instead of discarded after use. ### Where This Applies - **Footwear:** The UGG Sugarcloud Slide provides a glimpse into the future of sustainable footwear, with opportunities to explore renewable materials and circular fashion practices. - **Renewable Resources:** UGG's use of sugarcane-based Sugarsole midsoles provides opportunities for innovation within the renewable resources industry. - **Fashion:** UGG's commitment to sustainability and reducing emissions highlights a shift towards circular fashion practices that could disrupt the traditional linear model of the fashion industry. ## Related on Trend Hunter - [Repurposed Patchwork Footwear](https://www.trendhunter.com/trends/reimagined-by-ugg.md) - [LA-Inspired Suede Slippers](https://www.trendhunter.com/trends/erewhon-3.md) - [3-in-1 Platform Shoes](https://www.trendhunter.com/trends/ugg-goldenrise.md) - [Sheepskin Grocery Store Clogs](https://www.trendhunter.com/trends/ugg-tazz-x-erewhon.md) - [Ultra-Cozy Sheep Slippers](https://www.trendhunter.com/trends/sheep-slippers.md) - [Algae-Made Slippers](https://www.trendhunter.com/trends/vegan-slippers.md) - [Sustainably Minded Straw Slippers](https://www.trendhunter.com/trends/bc-softwear.md) - [Ergonomic Sports Recovery Slides](https://www.trendhunter.com/trends/hoka-ora-recovery-mule.md) - [Chunky Plush Sneaker Models](https://www.trendhunter.com/trends/goldencush.md)