# Icy Icelandic Campaigns The UGG Australia Chrissy Teigen Winter Campaign Features Snow Caps By Jordy E | Published 2014-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ugg-australia-chrissy-teigen References: [news.instyle](http://news.instyle.com/2014/12/10/chrissy-teigen-stylishly-tackles-a-glacier-in-her-new-ugg-australia-campaign/) & [uggaustralia](http://www.uggaustralia.com) The [UGG](https://www.trendhunter.com/trends/street-grandma-ugg) Australia Chrissy Teigen campaign is set in Iceland. Given the warmth of the favored boot, it follows that the brand opted to place Teigen in front of large snow-capped mountains and chipped ice, driving home the conviction shared by many that the footwear line is best-suited to cold temperatures. This chilly production is a part of the label's [Winter 2014 campaign](https://www.trendhunter.com/trends/well-worn). Although the brand is based in Australia, it has nonetheless delivered on cozy wear, seen in boots featuring [waterproof leather](https://www.trendhunter.com/trends/mens-weatherized-collection), thick interior liners and nylon laces. Teigen infused these images with a playful attitude as she jumped around in white leggings and a cream knit blanket. The advertisements will continue to be released in the new year. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 55% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Winter Fashion Campaigns:** Opportunity for brands to promote their winter collections in unique and captivating ways. - **Location-driven Advertising:** Using specific geographic locations to enhance the storytelling and appeal of a product. - **Weather-responsive Fashion:** Designing and marketing clothes and accessories that are tailored to specific weather conditions. ### Where This Applies - **Fashion:** Fashion brands can leverage innovative campaigns to showcase their winter collections effectively and attract customers. - **Advertising:** Opportunity for advertising agencies and brands to create impactful campaigns with location-driven concepts. - **Outdoor Gear:** Market for weather-responsive fashion can be tapped by outdoor gear companies to develop functional and stylish products. ## Related on Trend Hunter - [Branded Wedding-Themed Gifting Suites](https://www.trendhunter.com/trends/street-grandma-ugg.md) - [Sleek Cozy Footwear Rebrandings](https://www.trendhunter.com/trends/ugg-rebranding.md) - [Comfy Utilitarian Winter Footwear](https://www.trendhunter.com/trends/stampd-x-ugg-collection.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Collaborative Fall Season Footwear](https://www.trendhunter.com/trends/ugg-x-sacai.md) - [Limited Collaborative Streetwear](https://www.trendhunter.com/trends/hiddenny-x-ugg.md) - [Hybrid Love-Motif Cozy Boots](https://www.trendhunter.com/trends/mini-dipper-boot.md) - [Weatherproof Footwear Collections](https://www.trendhunter.com/trends/mens-weatherized-collection.md) - [Global Tasmanian Footwear Campaigns](https://www.trendhunter.com/trends/well-worn-campaign.md)