# Boldly Emblazoned Suede Boots Ugg and Jeremy Scott Joined to Create an Artful Line of Boots By Riley von Niessen | Published 2017-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ugg-and-jeremy-scott References: [teenvogue](http://www.teenvogue.com/story/uggs-jeremy-scott-capsule-collection) & [wwd](http://wwd.com/fashion-news/fashion-scoops/ugg-jeremy-scott-footwear-collaboration-10958082/) In time for fall, [Ugg](https://www.trendhunter.com/trends/ugg-collaboration) and Jeremy Scott joined forces to come up with a line of boots that are perfect for adding a bold statement to casual ensembles. As the Creative Director of Moschino, Scott is well-known for his artful designs that are heavy on vibrant colorways and eye-catching patterns. Due to Scott's unique embellishments on the iconic suede boots, they're pricier than Ugg's average releases, with pairs running in between $90 and $1,195 USD. Although not all of the designs that will make up the [Ugg and Jeremy Scott collaborative](https://www.trendhunter.com/trends/hiddenny-x-ugg) line have been revealed as of yet, images have been released of a pair of beige boots that feature bold flames on the uppers, and another that shows black boots that are covered in beads and rhinestones to create floral patterns. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 42% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Artful Boot Designs:** Designers can collaborate with footwear companies to create unique embellishments on classic styles, allowing for more personal expression and expanding brand appeal. - **Bold Statement Pieces:** Consumers are looking for bold and expressive pieces that add personality to their everyday wardrobe, creating opportunities for companies to experiment with eye-catching designs and premium pricing. - **Luxury Collaborations:** Collaborations between luxury brands and mass-market companies allow for the expansion of product ranges and extended reach, creating mutually beneficial relationships and opportunities for growth in new markets. ### Where This Applies - **Footwear:** Collaborations between designers and footwear companies allow for experimentation and differentiation in a competitive market, creating opportunities for increased brand recognition and higher margins. - **Fashion:** Bold statement pieces and unique collaborations are becoming increasingly popular in the fashion industry, allowing for innovation and personal expression in everyday attire. - **Retail:** Luxury collaborations and unique statement pieces create new opportunities for retailers to offer exclusive merchandise and expand their product offerings, catering to a wider range of consumers and increasing revenue streams. ## Related on Trend Hunter - [Comfy Utilitarian Winter Footwear](https://www.trendhunter.com/trends/stampd-x-ugg-collection.md) - [Hybrid Love-Motif Cozy Boots](https://www.trendhunter.com/trends/mini-dipper-boot.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Collaborative Fall Season Footwear](https://www.trendhunter.com/trends/ugg-x-sacai.md) - [Spikey Collaborative Footwear Designs](https://www.trendhunter.com/trends/luca-magliano.md) - [Neutral Dramatic Tall Boots](https://www.trendhunter.com/trends/classic-ultra-ultra-tall.md) - [Luxury Collaborative Fuzzy Boots](https://www.trendhunter.com/trends/fur-crocs.md) - [Over-The-Knee Plush Boots](https://www.trendhunter.com/trends/new-heights-platform-xtra.md) - [Terrain-Ready Utility Boots](https://www.trendhunter.com/trends/jld-boot.md)