# Multi-Emotional Ads The UGC Theaters Campaign Promotes More Movies By Meghan Young | Published 2012-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ugc-theaters-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/05/ugc-emotions/) & [tbwa](http://www.tbwa.com) The expressions featured in the UGC Theaters campaign may seem both impossible and ludicrous, but they convey a very important message--albeit a rather confusing one at first. Instead of trying to read the various expressions present on one face, it is easier to simply read the accompanying tag line, "More movies, [more emotions](https://www.trendhunter.com/trends/angry-orchards-latest-campaign)." Thus, it becomes quickly apparent how many more movies there will be by the slew of emotions on the models' faces. The UGC Theaters campaign was conceived and executed by [TBWA](https://www.trendhunter.com/trends/mcdonalds-france-1), an ad agency based in Paris, France. Art directed by Philippe Taroux with creative direction by Philippe Simonet, Eric Holden and Remi Noel, the [ad campaign is hilarious](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching). In one image, fear, melodrama, comedy, anguish and thriller are impressively portrayed. It was post produced by Coralie Duarte. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 59% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Multi-emotional Ads:** Opportunity for brands to create ads that evoke multiple emotions in viewers. - **UGC Theaters Campaign:** Campaigns that utilize user-generated content to promote movies. - **More Movies, More Emotions:** Increasing the number of movies available to elicit a wider range of emotions from viewers. ### Where This Applies - **Advertising:** Innovative ad agencies can leverage multi-emotional ads to engage and connect with audiences. - **Film and Entertainment:** The film industry can use the UGC Theaters campaign as inspiration to involve audiences in promoting movies through user-generated content. - **Post-production:** Post-production companies can offer their services to enhance and bring to life the multi-emotional ads for brands. ## Related on Trend Hunter - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [AI-Powered UGC Ads](https://www.trendhunter.com/trends/magic-hour-1.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Humorous Fun-Forward Ads](https://www.trendhunter.com/trends/six-flags.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Emotive AI Actors](https://www.trendhunter.com/trends/creatorkit.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md)