# Face-Based QSR Ordering UFood Grill is Using Facial Recognition to Speed Up Orders By Joey Haar | Published 2017-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ufood-grill References: [qsrmagazine](https://www.qsrmagazine.com/exclusives/facial-recognition-future-fast-food) & [ufoodgrill](http://www.ufoodgrill.com/) With the growing popularity of [order-in food](https://www.trendhunter.com/trends/mcdonalds-door-dash), QSRs are searching for ways to make the restaurant experience as convenient and easy as possible, and UFood Grill in Owing Mills, Maryland, is testing one such technology. The fast casual establishment has recently introduced a process designed by tech company Nextep Systems that uses facial recognition to help customers place orders faster. When ordering for the first time from UFood Grill, customers can use either the staffed counter or a [Nextep kiosk](https://www.trendhunter.com/trends/mr-pickles-sandwich-shop). If they choose the kiosk, the interface will ask whether they want to save their order once completed. Customers can save the order with their phone numbers or, if they choose, by facial recognition. Should they opt for the latter, the kiosk will take and save a picture, and it will automatically suggest that saved order when the customer comes back next time. According to UFood Grill's CEO, these facial recognition transactions take approximately four seconds. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Facial Recognition in Qsrs:** QSRs are implementing facial recognition technology to streamline the ordering process. - **Technology-enhanced Convenience in Fast Casual Dining:** Fast casual establishments are leveraging innovative technologies to provide convenient and efficient dining experiences. - **Personalized Order Recommendations Through Facial Recognition:** Using facial recognition, businesses can offer personalized order suggestions to customers, enhancing their dining experience. ### Industries Being Reshaped - **Quick Service Restaurants (qsrs):** QSRs are embracing facial recognition technology as a way to enhance customer convenience and improve operational efficiency. - **Technology Solutions Providers:** Tech companies specializing in order management systems and facial recognition technology are providing innovative solutions to the QSR industry. - **Fast Casual Dining:** Fast casual dining establishments are adopting facial recognition technology to differentiate their offerings and attract tech-savvy customers. ## Related on Trend Hunter - [Automated Drive-Thru Systems](https://www.trendhunter.com/trends/flythrudrivethru.md) - [Gesture-Based QSR Menus](https://www.trendhunter.com/trends/touchless-menu-gesture-technology.md) - [AI-Powered Snack Shops](https://www.trendhunter.com/trends/quick-eats-store.md) - [Automated Functioning QSRs](https://www.trendhunter.com/trends/robotic-mcdonalds.md) - [Location-Based QSR Technology](https://www.trendhunter.com/trends/chipotle-3.md) - [AI-Based Ordering Technologies](https://www.trendhunter.com/trends/beef-o-bradys.md) - [Efficient QSR Ordering Services](https://www.trendhunter.com/trends/fast-ordering-services.md) - [Facial Recognition Checkouts](https://www.trendhunter.com/trends/contactless-store.md) - [Smart Cashierless Shops](https://www.trendhunter.com/trends/cashierless-shop.md)