# UFO Crash PR Stunts (Update) TrendHunter.com's Cowbag Confesses to Knowing All By Cowbag | Published 2008-07-20 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/ufo-crash-zone-publicity-stunts-cowbag-has-been-a-naughty-girl-confesses-al References: [cowpr](http://www.cowpr.com) OK so I have been a bad girl - of course I knew what the Crashed [UFO](https://www.trendhunter.com/trends/ufo-lamborghini-furniture-pieces) Trend was all about as I have been working on it for months... SORRY... I did feel terrible lying yesterday if it helps? Cow PR are helping launch a [new car for General Motors](https://www.trendhunter.com/trends/futurespective-connected-world) ([Vauxhall](https://www.trendhunter.com/trends/specialedition-suv)) called the Ingisnia. As Clarkson just said on Top Gear, "It is a beautiful looking machine." Cow started seeding the story yesterday and it has indeed gone global with the level of interest crashing the GM Press website which was linked to from a few posts. I have also been filming a making of film which will be live from Tuesday on here of course :-) Now excitingly, tomorrow something REALLY amazing happens but I am saying nothing except it looks fabulous! Watch this space... ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What's Driving This Trend - **Viral Marketing Stunts:** Opportunity for brands to create buzz and generate interest through unconventional and attention-grabbing marketing campaigns. - **Online Video Marketing:** Potential for brands to leverage the power of video content to engage and captivate audiences, driving brand awareness and customer engagement. - **Product Launch Events:** Disruptive innovation opportunity for brands to create hype and anticipation around new product releases through immersive and experiential launch events. ### Who This Affects Most - **Automotive:** Opportunity for automotive companies to utilize innovative marketing approaches to promote new car models and attract customers. - **Advertising & PR:** Potential for advertising and PR agencies to capitalize on unique and captivating PR stunts to generate media attention and enhance brands' visibility. - **Entertainment:** Disruptive innovation opportunity for entertainment industry to create exciting and suspenseful experiences to engage and entertain audience, leading to increased viewership and fan engagement. ## Related on Trend Hunter - [Female Space Exploration Campaigns](https://www.trendhunter.com/trends/future-astronaut.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md) - [Luxury Vehicle Teasers](https://www.trendhunter.com/trends/cadillac-v.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Retro-Futuristic Ev Concepts](https://www.trendhunter.com/trends/electra-orbit.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Thrilling Plant-Based Food Campaigns](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign.md)