# Rectangular Burgers UFO Burgers By Jessica Fortner Reveals the Future of Food Production By manzil | Published 2010-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ufo-burgers References: [jessicafortner](http://www.jessicafortner.com/illustration/ufo-burger/) & [jessicafortner](http://www.jessicafortner.com/illustration/ufo-burger/) Canada-based artist Jessica Fortner has a special message that she wants to spread with her illustrative work,'UFO Burgers.' Fortner's UFO Burgers portray the future of food production, and features a character with multiple chins and fatty cheeks holding a UFO Burger. Luckily I am not a fan of burgers. Jessica Fortner, with her illustration, is trying to convey the message, "Eat healthy and be healthy." **Implications** - The fast food industry is constantly releasing more shocking food items that are increasingly indulgent in terms of fat content and ingredients. From the Baconator to the Double Down, fast food companies everywhere are producing more nutritionally detrimental food items whose shock value is increasing. But shock value is exactly what consumers are looking for when buying into a given product, so these products garner the most media attention, and as a result, are purchased the most. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 16% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Fast Food:** There is a growing demand for fast food that uses healthy ingredients and cooking techniques. - **Plant-based Alternatives:** Consumers are looking for meat alternative options that are both healthy and tasty. - **Sustainable Food Production:** The focus on sustainable food production is increasing across the food industry. ### Sectors Adopting This - **Fast Food:** Fast food chains can consider offering healthier options in addition to their usual menu. - **Plant-based Food:** There is an opportunity for plant-based food companies to create meat alternative options that appeal to fast food consumers. - **Sustainable Agriculture:** Companies that focus on sustainable agriculture can lead the charge in creating healthier, more environmentally friendly food options. ## Related on Trend Hunter - [Ultra-Thin Smash Burgers](https://www.trendhunter.com/trends/fatburger-flatburger.md) - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md) - [Tourism-Inspired Burgers](https://www.trendhunter.com/trends/square-burgers.md) - [Burger-Style Frozen Novelties](https://www.trendhunter.com/trends/frosty-burger.md) - [Celebratory Manga QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-japan-evangelion-burgers.md) - [Halloween-Themed QSR Burgers](https://www.trendhunter.com/trends/franken-whopper.md) - [Unusual Food Tattoo Challenges](https://www.trendhunter.com/trends/omaha-steak.md) - [Comedic Limited-Time Burgers](https://www.trendhunter.com/trends/fake-burger-1.md) - [Sci-Fi Film Burger Menus](https://www.trendhunter.com/trends/back-to-the-future-menu.md)