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# Fighter-Inspired Smoking Devices
Hitoki Recently Released a Product with UFC Fighter Nick Diaz

By Kalin Ned | Published 2023-05-16 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/ufc-fighter-nick-diaz
References: [hitoki](https://hitoki.com/products/nick-diaz-x-hitoki-limited-edition-trident)

[Hitoki](https://www.trendhunter.com/trends/laser-technology-smoking-device), the innovative cannabis brand that is taking the industry by storm with its ground-breaking laser technology, has announced a limited-edition product release in collaboration with [UFC](https://www.trendhunter.com/trends/nav-x-ufc) fighter Nick Diaz.

The Nick Diaz 209 Collector's Edition Trident Laser honors the athlete and his achievements "in the ring and in the streets." Hitoki's patent-pending laser technology enhances the smoking experience by "satisfying both your lungs and taste buds without the harsh taste and effects of butane-filled lighters." The fighter is a perfect fit for the cannabis brand as Nick "stood up for cannabis" and its benefits toward recovery.

As part of this special collection with UFC fighter Nick Diaz, Hitoki also ran a special giveaway where consumers who purchased the product were entered in a draw for the chance to win an official UFC glove signed by Nick Diaz himself.

Image Credit: Hitoki

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 16% | Activity: 7% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What's Driving This Trend

- **Fighter-inspired Smoking Devices:** Using celebrity endorsers with a passion for the product could create a new market segment for smoking devices.
- **Laser Technology in Cannabis:** Innovative smoking technologies that utilize lasers to enhance the smoking experience could be the next big breakthrough for the cannabis industry.
- **Limited-edition Collaborations:** Partnering with celebrities and athletes to release limited-edition smoking devices could increase brand recognition and loyalty among consumers.

### Who This Affects Most

- **Cannabis:** Innovative smoking devices that use laser technology could make cannabis more appealing and accessible to a broader audience.
- **Sports:** Collaborating with athletes and celebrities to release limited-edition smoking devices could create a new niche market within the sports industry.
- **Consumer Goods:** Partnering with high-profile endorsers to release limited-edition smoking devices could generate significant revenue and attract new customers within the consumer goods industry.

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