# Social Media Slugfests UFC Facebook Streaming Offers Sidestep TV to Bring Fights to Fans By Jordan M | Published 2011-02-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ufc-facebook-streaming References: [fastcompany](http://www.fastcompany.com/1723897/ufc-bets-that-facebook-is-the-future-of-sports) & [facebook](http://www.facebook.com/UFC?v=app_4949752878) In a remarkable move that may very well spell the beginning of the end of Television’s uncontested monopoly on live sporting events, a recent [UFC](https://www.trendhunter.com/trends/ufc-strike) [Facebook](https://www.trendhunter.com/trends/interactive-game-streaming) streaming campaign has offered a high-profile match to any Facebook user that ‘likes’ their page. The move comes on the heels of a smaller-scale test run that the UFC undertook last month in which a [live charity fight](https://www.trendhunter.com/trends/the-big-reward) was offered to those who had ‘liked’ their Fan Page. The resulting publicity brought in a staggering 123,000 additional fans alone, so it’s not surprising that an even more ambitious UFC Facebook streaming campaign has now been undertaken. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 32% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Social Media Streaming:** Disruptive innovation opportunity: Leveraging social media platforms to live stream events and reach a wider audience. - **Monopoly Disruption:** Disruptive innovation opportunity: Challenging the traditional monopoly of television networks by offering live sporting events through online platforms. - **Fan Engagement:** Disruptive innovation opportunity: Using social media interactions, such as 'likes,' to engage fans and offer unique experiences. ### Who This Affects Most - **Sports Broadcasting:** Disruptive innovation opportunity: Integrating social media streaming into the sports broadcasting industry to attract a larger audience. - **Online Streaming:** Disruptive innovation opportunity: Expanding online streaming services to include live sporting events and attract more subscribers. - **Social Media Marketing:** Disruptive innovation opportunity: Using social media platforms as marketing channels to engage fans and promote events. ## Related on Trend Hunter - [Interactive Game Streaming Services](https://www.trendhunter.com/trends/interactive-game-streaming.md) - [MMA NFT Collections](https://www.trendhunter.com/trends/ufc-strike.md) - [Interactive Soccer Viewing Experience](https://www.trendhunter.com/trends/fifa-club-world-cup-2025.md) - [Social Sports Applications](https://www.trendhunter.com/trends/ea-sports-app.md) - [Livestream-Enabled Food Vouchers](https://www.trendhunter.com/trends/capcom.md) - [Gen Z Sports Apps](https://www.trendhunter.com/trends/stadium-live.md) - [AI Influence Platforms](https://www.trendhunter.com/trends/fighterfame.md) - [Collectible Sports Canvases](https://www.trendhunter.com/trends/ufc-collectibles.md) - [Digital Fan Engagement Platforms](https://www.trendhunter.com/trends/digital-fan-engagement.md)