# Roll-Up Milk Pouches The Udderly Good Milk Container Uses Less Plastic than Conventional Jugs By Michael Hines | Published 2011-12-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/udderly-good-milk References: [designbuzz](http://www.designbuzz.com/udderly-good-milk-pouches-give-dimension-milk-packaging.html) & [nicsnowden](http://www.nicsnowden.com/#2368617/Udderly-Good-Milk-Pouch) If you are one of the few who believe that milk containers can save the world, then you are definitely going to want to check out the Udderly Good Milk container from Nic Snowden. Snowden redesigned the traditional [plastic milk jug](https://www.trendhunter.com/trends/prsident-butter-with-sea-salt-crystals) so that it holds the same amount of milk but uses [less plastic](https://www.trendhunter.com/trends/lucozade-packaging). Snowden's design is also more flexible, meaning that [more containers can be shipped](https://www.trendhunter.com/trends/tray-pods) at a time. The Udderly Good Milk container comes in both 1 and 2-liter versions. The 1-liter version cuts down on 36 percent of the plastic used on making plastic jugs the same size. The 2-liter container does even better, reducing overall plastic use by 54 percent. The way to make the world a greener place may not lie in new technology, but in smart redesigns of existing items like the Udderly Good Milk container. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 5% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** Redesigned milk containers, such as the Udderly Good Milk container, are reducing plastic waste by using less material. - **Flexible Packaging:** The Udderly Good Milk container's flexible design allows for more efficient shipping and transportation of milk. - **Smart Redesigns:** Innovations like the Udderly Good Milk container demonstrate how simple redesigns of existing products can have a significant impact on sustainability. ### Where This Applies - **Food and Beverage Packaging:** The developments in milk container redesign present opportunities for the food and beverage packaging industry to create more sustainable packaging solutions. - **Logistics and Transportation:** The flexible design of the Udderly Good Milk container offers potential for disruptions in the logistics and transportation industry by allowing more efficient shipment of products. - **Sustainability and Eco-friendly Solutions:** The Udderly Good Milk container showcases the potential for disruptive innovations in sustainable and eco-friendly solutions across various industries. ## Related on Trend Hunter - [Recycled Gallon Milk Jugs](https://www.trendhunter.com/trends/clover-sonoma.md) - [Recycled Cream Pot Packaging](https://www.trendhunter.com/trends/cream-pot-packaging.md) - [Flatpack Sheet-Style Oat Milks](https://www.trendhunter.com/trends/flat-pack-oat-milk.md) - [Easily Recyclable Milk Packaging](https://www.trendhunter.com/trends/recyclable-milk-packaging.md) - [Oat Drink Powders](https://www.trendhunter.com/trends/overherd.md) - [Rewarding Milk Packaging](https://www.trendhunter.com/trends/milk-bottle-recycling.md) - [Eco Single-Serving Dairy Packaging](https://www.trendhunter.com/trends/valio-profeel-quark-products.md) - [Plant-Based Milk Packaging](https://www.trendhunter.com/trends/plant-based-milk-packaging.md) - [Sustainable Dairy Bottle Caps](https://www.trendhunter.com/trends/lakeland-dairies.md)