# Blowing Up Wrong Buildings Ruby Tuesday Screw Up By Going Like Sixty | Published 2008-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/uby-tuesday-explodes-building-today References: [rubytuesday](http://rubytuesday.com) When Ruby Tuesday needed a [new brand image](https://www.trendhunter.com/trends/cracker-barrel-rebrand), they often refer to it as “blowing up” the old image. The boys (and they **were** boys) decided to take it literally and one of the 984 restaurants will go up in a cloud of tsotchkes. The [blowing of the chunks](https://www.trendhunter.com/trends/warheads-atomic-fizz) was supposed to occur at 3 p.m. EDT today. After the blast, the new branding campaign begins with a “slightly over-enthusiastic” approach in trying to help people adapt to changes. However, instead of demolishing Ruby's, the company accidentally blew up [Cheeky's](https://www.trendhunter.com/trends/dont-tell-dad) instead and profusely apologized. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 71% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Rebranding Strategies:** Disruptive innovation opportunity: Develop innovative and impactful rebranding strategies that effectively communicate a company's new image and values. - **Customer Adaptation Assistance:** Disruptive innovation opportunity: Create customer adaptation assistance programs that aid individuals in adjusting to changes brought about by rebranding campaigns. - **Safety Measures in Demolition:** Disruptive innovation opportunity: Design advanced safety measures and technologies to prevent accidental demolition of wrong buildings during rebranding or demolition projects. ### Industries Being Reshaped - **Marketing and Branding:** Disruptive innovation opportunity: Develop cutting-edge marketing and branding techniques to help businesses effectively reposition themselves in the market. - **Customer Experience Solutions:** Disruptive innovation opportunity: Create customer experience solutions that facilitate smooth transitions for consumers during rebranding efforts. - **Construction and Demolition:** Disruptive innovation opportunity: Implement advanced technologies and systems in the construction and demolition industry to enhance safety and accuracy in project execution. ## Related on Trend Hunter - [Spin-and-Save Restaurant Promotions](https://www.trendhunter.com/trends/summer-of-savings-sweepstakes.md) - [Whodunit Restaurant Promos](https://www.trendhunter.com/trends/outback-steakhouse-destroy-the-evidence.md) - [Community-Focused Restaurant Reopenings](https://www.trendhunter.com/trends/fuzzys-taco-shop1.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [New Orleanian Brunch Menus](https://www.trendhunter.com/trends/berry-chantilly-beignets.md) - [Flaming Fare Dining Experiences](https://www.trendhunter.com/trends/flaming-grill-dining-experience.md) - [Canadian Restaurant Rebrandings](https://www.trendhunter.com/trends/chopped-leaf.md) - [Fruit-Forward Brunch Menus](https://www.trendhunter.com/trends/ruby-slipper-ruby-sunshine-very-berry.md) - [Burger Chain Breakfast Menus](https://www.trendhunter.com/trends/beefaroo-breakfast.md)