# Improved Autonomous Ride-Share Cars Uber's Self Driving Car is Safety Focused By Daniel Johnson | Published 2019-06-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ubers-self-driving-car References: [theverge](https://www.theverge.com/2019/6/12/18662626/uber-volvo-self-driving-car-safety-autonomous-factory-level) & [uber](https://www.uber.com/ca/en/) [Uber's](https://www.trendhunter.com/trends/uber-1) self-driving car will get a third iteration, which will also be developed with [Volvo](https://www.trendhunter.com/trends/autonomous-truck-1) as a partner. The car is titled the 'XC90 SUV' and it has been built to include Uber's [autonomous driving technology](https://www.trendhunter.com/trends/automated-driving-system). Where other autonomous car models are retrofitted with self-driving technology, Ubers's autonomous vehicle is built in the factory, specifically, for autonomous driving. This car is the latest generation of Uber's self-driving cars and will be the safest of the lot. This is because the vehicle was built with a number of fail-safe systems, these systems were built around the steering, braking and battery of the vehicle. The fail-safes are designed so that if any of the inner workings of the car fail, the safety system should bring the car to a stop. Image Credit: Uber ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Improved Autonomous Ride-share Cars:** Opportunity for developing more advanced and secure self-driving vehicles for ride-sharing services. - **Safety-focused Self-driving Car:** Opportunity to integrate fail-safe systems into autonomous cars to enhance safety. - **Factory-built Autonomous Vehicles:** Opportunity to design autonomous vehicles from scratch in factories, rather than retrofitting existing models. ### Sectors Adopting This - **Automotive Industry:** Opportunity for automotive companies to develop and manufacture improved self-driving cars. - **Ride-sharing Industry:** Opportunity for ride-sharing platforms to integrate safer and more advanced autonomous vehicles into their services. - **Technology Industry:** Opportunity for technology companies to pioneer innovative autonomous driving technologies and systems. ## Related on Trend Hunter - [Autonomous Robot Taxis](https://www.trendhunter.com/trends/uber-1.md) - [Self-Driving Collaborative Trucks](https://www.trendhunter.com/trends/autonomous-truck-1.md) - [Rideshare-Targeted Electric Vehicles](https://www.trendhunter.com/trends/arrival-car.md) - [Safety-Centric Electric SUVs](https://www.trendhunter.com/trends/safetycentric-electric-suv.md) - [Bookable Autonomous Shuttles](https://www.trendhunter.com/trends/uber-and-may-mobility.md) - [Enhanced Hybrid SUVs](https://www.trendhunter.com/trends/2026-volvo-xc90.md) - [Autonomous Robotaxi Services](https://www.trendhunter.com/trends/uber-and-weride.md) - [Shareable Autonomous Vehicle Designs](https://www.trendhunter.com/trends/tesla-cybercab.md) - [Production-Ready Robotic Taxis](https://www.trendhunter.com/trends/id-buzz-ad.md)