# Emotional Newborn Ride-Sharing Ads Uber's 'First Ride' Follows Parents Taking Their Baby Home By Ell Smith | Published 2018-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ubers-first-ride References: [72andsunny](https://www.72andsunny.com/work/uberfirstride) & [uber](https://www.uber.com/en-CA/cities/amsterdam/) [Uber's](https://www.trendhunter.com/trends/bobbie-uber-eats) 'First Ride' ad campaign takes viewers on an [emotional journey](https://www.trendhunter.com/trends/must-be-love) as two [new parents take their baby home](https://www.trendhunter.com/trends/baby-dove-1) for the first time. Both vulnerable and humanized, this touching 30-second ad spot follows a man and a woman as they navigate the stresses and noises of daily life with their newborn. They pair is seen walking through a busy hospital, dodging people in the halls only to enter the street, where the grime and noise pollution of city living becomes even more apparent. The couple gets into an Uber, where they can finally take a breath. The clever ad aligns Uber with dependency and trust, as the driver was responsible for getting the new family home safely. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Emotional Advertising:** Opportunity for businesses to create emotional connections with consumers through advertising. - **Parenting Services:** Disruptive innovation opportunity to provide convenient and reliable services for new parents. - **Urban Mobility Solutions:** Potential for disruptive innovation in transportation services that cater to the needs of urban families. ### Industries Being Reshaped - **Advertising & Marketing:** Opportunity for businesses to create emotionally impactful ad campaigns to resonate with consumers. - **Childcare & Parenting:** Disruptive innovation potential in providing convenient and reliable services for new parents. - **Transportation:** Opportunity for disruptive innovation in urban mobility solutions catering to the needs of families with infants. ## Related on Trend Hunter - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [On-Demand Infant Formulas](https://www.trendhunter.com/trends/bobbie-uber-eats.md) - [Caregiver-Supporting Mobile Solutions](https://www.trendhunter.com/trends/uber-caregiver.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Youth-Catered Transportation Apps](https://www.trendhunter.com/trends/teen-accounts.md) - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Heartfelt Adoption Campaigns](https://www.trendhunter.com/trends/homecentre-thehomecoming.md)