# Ride Share Alcohol Partnerships Uber's Drizly Deal is Being Finalized By Ell Smith | Published 2021-02-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ubers-drizly References: [adweek](https://www.adweek.com/commerce/why-ubers-drizly-deal-deserves-a-toast/) & [investor.uber](https://investor.uber.com/news-events/news/press-release-details/2021/Uber-to-Acquire-Drizly/default.aspx) [Uber's](https://www.trendhunter.com/trends/olo) [Drizly](https://www.trendhunter.com/trends/drizly-gift-registry) deal was announced in a statement that claimed the ride share company has plans to acquire the alcohol marketplace for $1.1billion. According to the plans, Drizly will still serve its own app, but a full integration into the Uber Eats app is expected. This integration offers a one-stop-shop for the majority of a consumer's needs, meaning they can order a meal and a bottle of wine through the same service. this coupled with [Uber's grocery delivery service](https://www.trendhunter.com/trends/freshdirect-and-uber-eats) represents a clear direction for the company. This acquisition, which is still pending finalization, speaks to the rapidly changing online marketplace that has arisen as a result of the COVID-19 pandemic. Consumers are seeking contactless delivery, and brand's like Uber are responding with innovative partnerships. Image Credit: Uber, Drizly, Getty Images ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Ride Share-alcohol Partnerships:** Ride share companies partnering with alcohol delivery services to offer a one-stop-shop for consumers' needs presents a major disruptive innovation opportunity. - **Integration of On-demand Services:** Integration of on-demand services like ride share, food delivery, and alcohol delivery presents a major disruptive innovation opportunity for companies looking to offer convenience to consumers. - **Strategic Mergers & Acquisitions:** Strategic mergers and acquisitions such as Uber's Drizly deal respond to rapidly changing consumer behavior due to the COVID-19 pandemic and present a major disruptive innovation opportunity. ### Where This Applies - **Ride Share:** The ride share industry can explore partnerships with alcohol delivery services to offer a unique value proposition to consumers. - **Food Delivery:** Food delivery companies can explore integration with alcohol delivery services to offer a greater range of services to consumers. - **Alcohol Delivery:** Alcohol delivery services can explore partnerships with ride share or food delivery companies to offer integrated and convenient services to consumers. ## Related on Trend Hunter - [Integrated Alcohol Delivery Services](https://www.trendhunter.com/trends/olo.md) - [Ride-Hailing App Expansions](https://www.trendhunter.com/trends/uber-and-turo.md) - [Expanded Food Delivery Apps](https://www.trendhunter.com/trends/instacart-3.md) - [Convenience-Focused Grocery Network Partnerships](https://www.trendhunter.com/trends/grocery-network.md) - [Grocery Delivery Service Expansions](https://www.trendhunter.com/trends/uber-eats-grocery-experience.md) - [On-Demand Alcohol Deliveries](https://www.trendhunter.com/trends/meijer-and-instacart.md) - [Streamlined Omnichannel Experiences](https://www.trendhunter.com/trends/omnichannel-experience.md) - [Fresh Grocery Delivery Partnerships](https://www.trendhunter.com/trends/freshdirect-and-uber-eats.md) - [Dining Delivery Platform Partnerships](https://www.trendhunter.com/trends/toast-and-uber.md)