# Tech Company Debit Cards Uber's UberCard Encourages Mexicans to Use the Rideshare Service By Joey Haar | Published 2016-10-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ubercard References: [thenextweb](http://thenextweb.com/la/2016/10/21/uber-launches-debit-card-get-mexicans-riding/) & [bankaool](https://www.bankaool.com/web/que-ofrecemos/abre-tu-cuenta/) [Uber](https://www.trendhunter.com/trends/venmo-debit-mastercard) is continuing to expand its rideshare service to countries around the world, and the UberCard is an example of the unique challenges that such an expansion poses. The UberCard is an official, [Uber-branded debit card](https://www.trendhunter.com/trends/lfg-debit-card), available in Mexico, that is designed to help and encourage Mexicans to use the convenient transportation system. The banking system in Mexico often prevents people from using their debit and credit cards online, and that use is critical for hailing an Uber. In order to tackle that challenge, Uber and Bankaool, Mexico's first online bank, have partnered up to create the UberCard. The black card, which features Uber's geometric line design, is issued by [MasterCard](https://www.trendhunter.com/trends/mastercard-2). Mexicans can get an UberCard by simply filling it with $200 MXN, and linking it to their Uber account gives them a free ride. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 31% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Expanding Rideshare Debit Cards:** Opportunity to offer official, ride-specific debit cards in countries with limited banking options. - **Partnerships Between Rideshare & Online Banking:** Opportunity for rideshare companies to partner with online banks to expand their user base in countries with limited traditional banking systems. - **Incentive Programs for Rideshare Use:** Opportunity to create incentive programs, such as free rides, for using official rideshare debit cards. ### Where This Applies - **Ridesharing:** Rideshare companies can innovate by expanding into countries with limited traditional banking systems. - **Online Banking:** Online banks can innovate by partnering with rideshare companies to expand their user base. - **Payment Processing:** Payment processing companies can innovate by offering official, ride-specific debit cards for various rideshare companies. ## Related on Trend Hunter - [Grocery App Credit Cards](https://www.trendhunter.com/trends/instacart-mastercard.md) - [Sleek Crypto Debit Cards](https://www.trendhunter.com/trends/kucard.md) - [Crypto Cashback Credit](https://www.trendhunter.com/trends/mastercard-2.md) - [Gamer-Targeted Credit Cards](https://www.trendhunter.com/trends/the-xbox-mastercard.md) - [Commerce-Enhanced Payment Cards](https://www.trendhunter.com/trends/venmo-debit-mastercard.md) - [Digital Rewards-Integrated Cards](https://www.trendhunter.com/trends/tranzactcard.md) - [Travel-Focused Credit Cards](https://www.trendhunter.com/trends/selina-rewards-visa-card.md) - [Rewards-Based Debit Cards](https://www.trendhunter.com/trends/seltz-1.md) - [Prepaid Latam-Focused Cards](https://www.trendhunter.com/trends/binance-1.md)