# Ice Cream Truck Campaigns The 'Uber' Car Service Delivers Treats to Its Customers By Sarah Nazim | Published 2012-07-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/uber References: [techcrunch](http://techcrunch.com/2012/07/13/today-in-brilliant-marketing-strategies-uber-delivers-ice-cream/) & [uber](http://www.uber.com/cities/san-francisco) This clever campaign was put together by a car service called '[Uber](https://www.trendhunter.com/trends/really-good-mood-machine),' which delivers rides to anyone at any time, by simply requesting a driver from their app. Best of all, the fee is charged directly to a credit card that is set up on file, so you never have to worry about carrying cash on you. The company launched the campaign in an effort to promote its new service called, 'Uber X' that offers clients SUVs and hybrid cars. The company allowed customers to order ice cream from its app that was delivered straight to their door. Companies that can find ways to go above and beyond to make their clients feel special, often leave long lasting impressions, and are likely to spread positive word of mouth about the company. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 21% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **On-demand Delivery:** There is an opportunity for businesses to offer on-demand delivery services, similar to Uber, for a variety of products and services. - **Promotional Campaigns:** Creating unique and memorable promotional campaigns can leave a lasting positive impression on customers and generate word-of-mouth marketing. - **Cashless Transactions:** The convenience of cashless transactions, where fees can be charged directly to a credit card, presents opportunities for businesses in various industries to streamline payments and eliminate the need for physical currency. ### Sectors Adopting This - **Transportation:** The transportation industry can explore disruptive innovation opportunities by offering on-demand delivery services for various goods and services. - **Marketing and Advertising:** The marketing and advertising industry can capitalize on the effectiveness of unique and memorable promotional campaigns to generate positive word-of-mouth and brand recognition. - **Financial Services:** The financial services industry can embrace cashless transactions to simplify payments and enhance convenience for customers. ## Related on Trend Hunter - [Hydration-Branded Ice Cream Trucks](https://www.trendhunter.com/trends/ice-cream-truck-tour.md) - [Ice Cream Day Campaigns](https://www.trendhunter.com/trends/camp-carvel.md) - [Complimentary Ice Cream Activations](https://www.trendhunter.com/trends/nuii-adventure-wagon.md) - [Tech-Enabled Ice Cream Trucks](https://www.trendhunter.com/trends/alsies.md) - [Toronto Ice Cream Deliveries](https://www.trendhunter.com/trends/ben-and-jerrys-1.md) - [Co-Branded Ice Cream Trucks](https://www.trendhunter.com/trends/good-humor-and-jiffy-lube.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Ice Cream-Only Retail Expansions](https://www.trendhunter.com/trends/unilevers-the-ice-cream-shop.md) - [Gen Alpha-Targeted Ice Cream Trucks](https://www.trendhunter.com/trends/the-ice-cream-shop.md)