# Self-Driven Taxi Promotions This Uber Promotion Lets People Enjoy Free Rides In Self-Driven Cars By Rahul Kalvapalle | Published 2016-08-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/uber-promotion References: [engadget](https://www.engadget.com/2016/08/18/uber-self-driving-cars-ride-ready/) & [bloomberg](http://www.bloomberg.com/news/features/2016-08-18/uber-s-first-self-driving-fleet-arrives-in-pittsburgh-this-month-is06r7on) A new [Uber](https://www.trendhunter.com/trends/uber-and-may-mobility) promotion is looking to not just get the disruptive taxi service's name out there, but specifically promote its new fleet of [self-driving cars](https://www.trendhunter.com/trends/robotaxi-services). Uber users located in Pittsburgh will be able to request one autonomous SUV using the Uber app, and enjoy a free ride this month. The [Volvo](https://www.trendhunter.com/trends/aipowered-driving-app) XC90 SUV will still come with a human operator who will sit on the driving seat for legal and safety reasons. A second Uber employee will sit in the front passenger seat to take notes of how the ride's going. This Uber promotion is a smart initiative because it kills two birds with one stone, by acting as an experiential marketing project as well as a trial of new technologies that are set to revolutionize the way we get around in cities. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 16% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Experiential Marketing:** This Uber promotion demonstrates the power of experiential marketing and how it can engage and attract customers. - **Autonomous Vehicles:** The promotion highlights the growing trend of autonomous vehicles and their potential to disrupt the transportation industry. - **Urban Mobility:** The free rides in self-driving cars showcase the trend towards urban mobility solutions and the need for convenient transportation options in cities. ### Industries Being Reshaped - **Ridesharing:** The Uber promotion in self-driving cars presents an opportunity for ridesharing companies to explore the use of autonomous vehicles in their fleets. - **Automotive:** The promotion highlights the innovation and potential disruption that autonomous vehicles can bring to the automotive industry. - **Marketing and Advertising:** The experiential marketing aspect of the Uber promotion opens up opportunities for marketing and advertising agencies to create engaging campaigns for brands. ## Related on Trend Hunter - [Bookable Autonomous Shuttles](https://www.trendhunter.com/trends/uber-and-may-mobility.md) - [Autonomous Robotaxi Services](https://www.trendhunter.com/trends/uber-and-weride.md) - [Self-Driving Cab App Expansions](https://www.trendhunter.com/trends/cruise-service.md) - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md) - [Autonomous Delivery Services](https://www.trendhunter.com/trends/uber-eats-3.md) - [Driverless Taxi Services](https://www.trendhunter.com/trends/driverless-taxi-service.md) - [Electric Ride Share Apps](https://www.trendhunter.com/trends/comfort-electric.md) - [Winter Sport Rideshare Services](https://www.trendhunter.com/trends/uber-ski.md) - [Car Rental Expanses](https://www.trendhunter.com/trends/uber-rent.md)