# Rideshare Drive-In Theaters Uber Invited Its Drivers to an Uber Pop-Up Drive-In Theater By Ell Smith | Published 2017-11-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/uber-popup-drivein References: [psfk](https://www.psfk.com/2017/11/uber-opens-pop-up-drive-in-movie-theaters-for-drivers.html) & [pages.et.uber](https://pages.et.uber.com/180-days/) In attempt to show its employees appreciation, the popular ridesharing company [Uber](https://www.trendhunter.com/trends/go-get) invited its drivers to enjoy a movie at the Uber [pop-up Drive-in theater](https://www.trendhunter.com/trends/bring-your-own-buckets). To host the event, Uber rented out the 60s-themed Bengie’s Drive-In Theater, an outdoor space screening movies like 'LEGO Ninjago' and 'It.' Baltimore-based drivers were gifted with full movie packages, offering tickets, candy and popcorn, in addition, food trucks were scattered throughout the venue. Drivers were encouraged to bring friends and family and could even unwind and watch the Baltimore Ravens football game, which was screening for those looking for a more casual night. This move to demonstrate employee appreciation serves as an extension of the band's on-going '180 Days of Change' campaign, which aims to reward drivers for their hard work. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Employee Appreciation Events:** Companies can organize similar events to show appreciation to their employees. - **Pop-up Drive-in Theaters:** The concept of pop-up drive-in theaters can be expanded to other industries and events. - **Entertainment as a Perk:** Offering entertainment options as a perk can boost employee morale and loyalty. ### Where This Applies - **Ridesharing:** Other ridesharing companies can organize similar events for their drivers to improve driver retention and satisfaction. - **Corporate Events:** Companies can incorporate pop-up drive-in theaters into their corporate events to offer a unique and enjoyable experience for their employees. - **Hospitality:** Hospitality businesses can incorporate pop-up drive-in theaters as an entertainment option for their guests, providing a memorable experience. ## Related on Trend Hunter - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md) - [Event Shuttle Rideshare Services](https://www.trendhunter.com/trends/uber-shuttle.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [College-Targeted Food Pop-Ups](https://www.trendhunter.com/trends/the-one-shop.md) - [In-Car Blockbuster Services](https://www.trendhunter.com/trends/ridevu.md) - [Newsstand-Style Pop-Up Series](https://www.trendhunter.com/trends/uber-eats-x-aldi.md) - [Playful Student-Targeted Interactive Pop-Ups](https://www.trendhunter.com/trends/the-one-arcade.md) - [Ride-Hailing App Expansions](https://www.trendhunter.com/trends/uber-and-turo.md) - [Advanced Members-Only Offers](https://www.trendhunter.com/trends/uber-one-member-days.md)