# Uber-Luxury Auto Company a.d. Tramontana By Alex Covert | Published 2007-09-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/uber-luxury-auto-company-ad-tramontana References: [2dayblog](http://www.2dayblog.com/blog/2007/09/15/tramontana/?lang=en#more-4785) & [tramontanagroup](http://tramontanagroup.com/) Based near Barcelona, Spain, a.d. Tramontana is a new breed of automobile company that infuses creativity in each step of designing a car. This is evident in their flagship car, named after the company, the Tramontana. This automobile features a [V12, 5.5 liter twin-turbo-charged engine](https://www.trendhunter.com/trends/2027-bentley-continental-gt-supersports), producing an incredible 720HP. And like most luxury items, there are only a [limited number available](https://www.trendhunter.com/trends/alpine-a110-r-ultime). Twelve to be exact, for just $660,000. **Implications** - SECOND SENTENCE NEEDS A MORE CONCRETE CONNECTION TO THE IDEA Now that the credit crunch is over, consumers are regaining their confidence. A new breed of young, affluent professionals want to set themselves apart from the mass population. Companies can capture this demographic by creating luxury products that are a cut above the rest. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 44% | Activity: 11% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Car Customization:** Companies can capitalize on the desire of affluent consumers to set themselves apart by providing opportunities for customized luxury car designs. - **Ultra-high-end Niche Markets:** Brands can target ultra-wealthy consumers with limited edition products, like a.d. Tramontana's twelve available luxury cars priced at $660,000. - **Innovative Engine Technology:** Innovations in engine technology, such as a.d. Tramontana's twin-turbo-charged engine producing 720HP, can disrupt the automotive industry by setting new benchmarks for performance. ### Sectors Adopting This - **Automotive Industry:** Automotive companies can disrupt the existing market by exploring innovative engine technologies to create high-end luxury vehicles. - **Customization and Personalization Industry:** Companies specializing in customization and personalization can target the affluent consumer market by providing unique and high-end luxury car design services. - **Luxury Goods Industry:** Ultra-high-end brands in the luxury goods industry can target niche markets of ultra-rich consumers by offering exclusive limited edition products. ## Related on Trend Hunter - [Long-Tail Luxury Hypercars](https://www.trendhunter.com/trends/huayra-codalunga.md) - [Ultra-Exclusive Supercar Designs](https://www.trendhunter.com/trends/aston-martin-valiant.md) - [Modified Luxury Vehicle Concepts](https://www.trendhunter.com/trends/modified-luxury-vehicle.md) - [Luxury Italian Supercars](https://www.trendhunter.com/trends/utopia-roadster.md) - [Ultra-Rare Open-Cockpit Hypercars](https://www.trendhunter.com/trends/dbr22.md) - [Ultra-Fast Wishbone Hypercars](https://www.trendhunter.com/trends/pagani.md) - [Redefined Limited Custom Automobiles](https://www.trendhunter.com/trends/gtamodificata.md) - [High-End Automobile Designs](https://www.trendhunter.com/trends/prestige-imports.md) - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md)