# Multipurpose Hospitality Applications Uber Added Several Services Through its 'Explore' Tab By Colin Smith | Published 2022-03-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/uber-explore References: [theverge](https://www.theverge.com/2022/3/1/22955104/uber-explore-concert-tickets-restaurant-reservations) & [uber](https://www.uber.com/ca/en/?a) [Uber](https://www.trendhunter.com/trends/uber-eats-dine-out), the company famous for its [ridesharing and food delivery applications](https://www.trendhunter.com/trends/uber-eats-ai-tools), has added a new feature named 'Uber Explore' to its main mobile application. Explore has a wide range of services that are new to the company's network. Two such features are the ability to book a reservation in a restaurant in advance and the ability to purchase concert tickets in-app. In order to achieve a streamlined restaurant booking system, Uber has partnered with '[Yelp](https://www.trendhunter.com/trends/yelp-3),' which already has experience in remote restaurant bookings. As for the concert system, Uber has partnered with 'PredictHQ' to deliver recommendations on concerts, live events, and in-person experiences. To make the Explore tab even more attractive, users who book an event through this new function are eligible for a 15% discount on a ride to the venue. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 29% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Multipurpose Hospitality Applications:** A trend towards apps that offer multiple services, such as the new 'Uber Explore' feature that allows users to book a restaurant reservation or purchase concert tickets through the app. - **Streamlined Restaurant Booking:** A trend towards partnership between hospitality apps and established booking systems, such as the partnership between Uber's 'Explore' feature and Yelp. - **Mobile In-app Ticketing:** A trend towards in-app ticket purchasing for live events, such as the new 'Uber Explore' feature that allows users to purchase concert tickets through the app. ### Where This Applies - **Hospitality Industry:** Companies in the hospitality industry can take advantage of the trend towards multipurpose hospitality apps to offer a wide range of services in a single offering. - **Restaurant Industry:** The partnership between Uber's 'Explore' feature and Yelp presents a disruptive innovation opportunity for companies in the restaurant industry to streamline their booking process. - **Event Ticketing Industry:** The trend towards in-app ticket purchasing for live events presents a disruptive innovation opportunity for companies in the event ticketing industry to partner with mobile app developers and reach a wider audience. ## Related on Trend Hunter - [Restaurant Reservation App Features](https://www.trendhunter.com/trends/uber-eats-dine-out.md) - [iOS-Influenced Travel Apps](https://www.trendhunter.com/trends/uber-2.md) - [High-End Restaurant Reservation Offers](https://www.trendhunter.com/trends/uber-one-exclusive-tables.md) - [Expanded Food Delivery Apps](https://www.trendhunter.com/trends/instacart-3.md) - [Airport-Navigation App Updates](https://www.trendhunter.com/trends/uber-updates.md) - [In-App Flight Booking Features](https://www.trendhunter.com/trends/flight-function.md) - [Ride-Hailing App Expansions](https://www.trendhunter.com/trends/uber-and-turo.md) - [Event Shuttle Rideshare Services](https://www.trendhunter.com/trends/uber-shuttle.md) - [Dining Delivery Platform Partnerships](https://www.trendhunter.com/trends/toast-and-uber.md)