# Stain-Celebrating Restaurant Shirts Uber Eats and Rosa’s Thai Partnered to Celebrate Messy Eating By Michael Hemsworth | Published 2025-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/uber-eats-and-rosas-thai References: [retailtimes](https://retailtimes.co.uk/uber-eats-and-rosas-thai-launch-stain-worthy-t-shirts-to-celebrate-art-of-mealtime-mess/) & [rosasthai](https://rosasthai.com)  [Uber Eats](https://www.trendhunter.com/trends/ikoyi-1) and Rosa’s Thai have launched a new partnership in the UK that embraces messy eating to celebrate those who are always ruining their clothing with their favorite foods. The partnership consists of the Red [Hot](https://www.trendhunter.com/trends/hot-ones-pop-up) Thai Classics bundle that's being launched at participating locations through Uber Eats, which comes with a shirt that celebrates food stains. The shirt was created through a collaboration with illustrator Justine Jossart and puts the classic dishes Khao Soi and [Tom](https://www.trendhunter.com/trends/nandos-and-bero) Tum Noodle Soup in the spotlight. Founder of Rosa's Thai Saiphin Moore spoke on the Uber Eats and Rosa’s Thai partnership saying, "At Rosa’s, we say embrace the mess! A splash or two is a sign of a great meal. Our exclusive Uber Eats bundle celebrates the spills and stains that come with truly great Thai comfort food.” ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 55% | Activity: 61% | Freshness: 52% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Celebratory-food-themed Apparel:** Restaurants and food delivery services are tapping into fashion by releasing apparel that celebrates the imperfections and joyous messiness of eating, creating a unique intersection between dining experiences and clothing. - **Experience-enhancing Meal Bundles:** Bundles that bring together culinary delights with themed merchandise offer consumers an engaging multisensory dining experience, heightening brand loyalty and creating memorable interactions. - **Illustrator Collaborations in Dining:** Eateries are collaborating with illustrators to infuse art into culinary experiences, transforming traditional dining into a more visually engaging and personalized affair. ### Industries Being Reshaped - **Food Delivery Services:** The food delivery sector is increasingly incorporating exclusive merchandise into offerings, blending traditional delivery with lifestyle elements to attract a broader consumer base. - **Casual Dining Restaurants:** Casual dining establishments are innovating by creating partnerships that emphasize unique, experiential dining, focusing on the aesthetic and sensory appeal of their offerings. - **Fashion and Apparel:** The convergence of fashion and food through themed merchandise offers disruptive potential for the apparel industry by exploring untapped collaborations with the culinary world. ## Related on Trend Hunter - [Sauce-Proof Shirts](https://www.trendhunter.com/trends/sauce-proof-shirts.md) - [Dry Cleaning Restaurant Partnerships](https://www.trendhunter.com/trends/shake-shack-tide-cleaners.md) - [Food App-Collab Rider Jackets](https://www.trendhunter.com/trends/fragment-1.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [At-Home Tasting Menus](https://www.trendhunter.com/trends/ikoyi-1.md) - [Thai-Inspired QSR Menus](https://www.trendhunter.com/trends/anglothai.md) - [Complimentary Sauce Delivery Partnerships](https://www.trendhunter.com/trends/encona-and-deliveroo.md) - [Craveable Dumpling-Centric Merchandise](https://www.trendhunter.com/trends/chubby-dumpling.md) - [Drift Delivery Campaigns](https://www.trendhunter.com/trends/drift-deliveries.md)