# Food-Sharing Platform Updates Uber Eats Makes it Easier to Send Food to Loved Ones By Grace Mahas | Published 2020-05-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/uber-eat References: [techcrunch](https://techcrunch.com/2020/05/06/uber-eats-new-sharing-feature-makes-it-less-painful-to-send-your-friends-food/) & [uber](https://www.uber.com/newsroom/share-this-delivery/) In the midst of the COVID-19 pandemic, it has become harder for many to access food, from long grocery lines to restaurants closing. In an effort to make it easier for users to send to-go meals to families and loved ones, [Uber Eats](https://www.trendhunter.com/trends/uber-eats-grocery-experience) recently added a new feature that lets customers send food to friends, family or coworkers and share details to make it easier track the deliveries. The update will work "across state lines — even oceans," which will be especially useful for the [upcoming Mother's Day weekend](https://www.trendhunter.com/trends/thoughtful-gift-baskets). To kick off the new feature, Uber Eats partnered with [Starbucks](https://www.trendhunter.com/trends/starbucks-and-doordash) to treat a friend to a coffee with the new #SendACup campaign. Image Credit: Shutterstock, Uber Eats ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Food Delivery Gifting:** The ability to easily send food to loved ones will disrupt traditional gifting and create new opportunities for last-minute gift giving. - **Interstate and International Delivery:** The ability to send food across state lines and oceans creates opportunities for restaurants and food delivery companies to expand their markets globally. - **Partnerships and Collaborations:** Partnerships between food delivery companies and restaurants or cafes will increase as both parties look to promote their businesses and generate more revenue. ### Who This Affects Most - **Food Delivery Services:** Food delivery companies will need to adapt to the new food gifting trend and offer features that meet these new customer needs. - **Restaurants and Cafes:** Restaurants and cafes can partner with food delivery companies to expand their markets globally and offer convenient gifting options to their customers. - **E-commerce Companies:** E-commerce companies can take advantage of the trend of online food ordering and delivery, and consider partnering with food delivery companies to expand their product offerings. ## Related on Trend Hunter - [Grocery Delivery Service Expansions](https://www.trendhunter.com/trends/uber-eats-grocery-experience.md) - [Expanded Food Delivery Apps](https://www.trendhunter.com/trends/instacart-3.md) - [Short-Form Foodie Feeds](https://www.trendhunter.com/trends/uber-eats-6.md) - [Convenient Cafe Delivery Options](https://www.trendhunter.com/trends/starbucks-and-doordash.md) - [Mother's Day Food Promos](https://www.trendhunter.com/trends/grubhub-and-amazon-prime.md) - [AI-Enabled Delivery Chatbots](https://www.trendhunter.com/trends/uber-eats-5.md) - [Virtual Dining Platform Expansions](https://www.trendhunter.com/trends/virtual-dining-platform.md) - [Community-Led Grocery Initatives](https://www.trendhunter.com/trends/caringbridge.md) - [Dining Delivery Platform Partnerships](https://www.trendhunter.com/trends/toast-and-uber.md)