# Lickable Breathalyzer Cards This Uber Driving Campaign Reveals If a Bar-Goer Has Overindulged By Laura McQuarrie | Published 2016-08-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/uber-driving References: [adweek](http://www.adweek.com/adfreak/uber-hands-out-breathalyzer-cards-you-can-lick-see-if-youre-too-drunk-drive-173081) As part of a safe [Uber](https://www.trendhunter.com/trends/irish-goodbye-program) driving campaign, Alibi Bar teamed up with the ridesharing company to ask bar-goers: "DRIVE OR UBER?" Considering that this is a question that can be a challenge to answer when alcohol is involved, Alibi Bar and Uber teamed up to make the answer very easy. The two companies developed a breathalyzer that's no bigger than a business card that can be licked in order to collect a swab of saliva. These strips effectively work as a blood alcohol test and change colors to indicate whether a person is equipped to safely drive home themselves or if they should be catching a quick ride with Uber. In an effort to deter [drinking and driving](https://www.trendhunter.com/trends/winter-water-safety), breathalyzers are being designed with fun forms like bike locks or vuvuzelas to be used at sporting events. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Lickable Breathalyzer Cards:** Use of breathalyzer cards that change color to indicate alcohol levels presents an opportunity for disruptive innovation in the alcohol industry to promote safe drinking practices. - **Safe Uber Driving Campaign:** Collaboration between bars and ridesharing companies to promote safe driving can lead to disruptive innovation in the transportation industry by implementing creative solutions like breathalyzer cards. - **Innovative Breathalyzer Designs:** Designing breathalyzers in fun forms such as bike locks or vuvuzelas for use at events opens up disruptive innovation opportunities in the event industry by promoting responsible alcohol consumption. ### Sectors Adopting This - **Alcohol Industry:** The alcohol industry can explore the use of lickable breathalyzer cards as a disruptive innovation to encourage responsible drinking and discourage driving under the influence. - **Transportation Industry:** Ridesharing companies can embrace the use of innovative breathalyzer cards as a disruptive innovation to promote safe driving practices and reduce the incidents of drunk driving. - **Event Industry:** Event organizers can incorporate innovative breathalyzer designs as a disruptive innovation to enhance safety measures and encourage responsible alcohol consumption at events. ## Related on Trend Hunter - [Responsible Drinking Campaigns](https://www.trendhunter.com/trends/irish-goodbye-program.md) - [Wearable Smart Rings](https://www.trendhunter.com/trends/cue-ring.md) - [Workplace-Focused Alcohol Breathalyzers](https://www.trendhunter.com/trends/alcohol-breathalyzers.md) - [Drug-Detecting Drink Strips](https://www.trendhunter.com/trends/greenlane.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Co-Branded Designer Driving Initiatives](https://www.trendhunter.com/trends/designer-driving-initiatives.md) - [Drunk Driving Detection Tools](https://www.trendhunter.com/trends/drunk-driving-detection.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Revolutionary Alcohol Detection Software](https://www.trendhunter.com/trends/alcohol-detection-software.md)