# Ride Share Opera Events 'Uber Box' is Providing Cars to Those Who Want to Watch the Opera By Ell Smith | Published 2020-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/uber-box References: [adweek](https://www.adweek.com/brand-marketing/uber-helps-bring-back-the-english-national-opera-with-a-socially-distant-drive-in/) & [uber](https://www.uber.com/gb/en/drive/) With lockdown restrictions tightening in London, England, many consumers are desperate for a safe and socially distant night-out and Uber Box has responded by offering car rentals to those who want to watch the drive-in opera currently in place of the English National Opera. Currently, the drive-in opera experience is open to those with vehicles, leaving a large portion of the vehicle-less population unable to attend. Uber aimed to change that by offering short-term car rentals specifically for attending a night-out at one of these shows. In addition to the four-seater car, this partnership offers front row seats and each car comes equipped with high-quality radios. The offer is listed for approximately 100 pounds, with 10 cars available. Image Credit: Uber, Hope&Glory PR ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 16% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Drive-in Entertainment:** Businesses can explore opportunities in offering rental cars for drive-in events such as concerts and theater shows. - **Automotive Partnership:** Automotive companies can partner with event organizers to provide rental vehicles for drive-in experiences. - **In-car Entertainment Systems:** Businesses can invest in providing high-quality radios or other in-car entertainment systems for drive-in events. ### Sectors Adopting This - **Automotive Rental:** Companies providing rental vehicles for drive-in events can disrupt the traditional car rental industry. - **Event Planning:** Event planners can tap into the drive-in trend by partnering with automotive companies and offering unique drive-in experiences. - **In-car Audio:** Companies offering high-quality in-car audio and entertainment systems can enter the drive-in market for a new customer base. ## Related on Trend Hunter - [Car Rental Expanses](https://www.trendhunter.com/trends/uber-rent.md) - [On-Demand Holiday Carolers](https://www.trendhunter.com/trends/uber-courier-carolers.md) - [Event Shuttle Rideshare Services](https://www.trendhunter.com/trends/uber-shuttle.md) - [Opera House Vacation Rentals](https://www.trendhunter.com/trends/the-phantom-of-the-opera-airbnb.md) - [Winter Sport Rideshare Services](https://www.trendhunter.com/trends/uber-ski.md) - [Electric Ride-Share Partnerships](https://www.trendhunter.com/trends/uber-and-hertz.md) - [Oversized Ride-Share Solutions](https://www.trendhunter.com/trends/uber-6.md) - [Ride-Hailing App Expansions](https://www.trendhunter.com/trends/uber-and-turo.md) - [On-Demand Skiwear Rentals](https://www.trendhunter.com/trends/skiwear-rentals.md)