# Concierge Partnership Apps The Uber and Zomato Partnership Wants to Bring Over Dinner By Rebecca Byers | Published 2015-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/uber-and-zomato References: [eater](http://www.eater.com/2015/4/23/8485707/uber-zomato-partnership-nextable) & [indianexpress](http://indianexpress.com/article/technology/social/zomato-and-uber-team-up-now-book-a-cab-to-the-restaurant-where-you-plan-to-dine/) A new partnership between [Uber](https://www.trendhunter.com/trends/instacart-3) and [Zomato](https://www.trendhunter.com/trends/zomato-2) will see the launch of a new app fusing the two concierge service platforms into one. The unique partnership has thus launched in London and South Africa, but there are plans to expand this to a total of 27 cities in 13 countries over the next few months. The initial product out of the [Uber and Zomato partnership](https://www.trendhunter.com/trends/uber-and-turo) is the integration of an Uber button in the Zomato app. The innovative app will help hungry diners hail private cabs to the restaurant of their choice, creating a seamless service that will serve to increase business for all parties involved. Zomato is an Indian startup that recently acquired a mobile payments platform based in Delhi. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Concierge Partnership Apps:** The partnership between Uber and Zomato highlights the trend of merging concierge service platforms to create a seamless experience for consumers. - **Integration of Uber in Service Apps:** The integration of an Uber button in the Zomato app showcases the trend of incorporating ride-hailing services within other service apps. - **Expansion of Service Platforms:** The planned expansion of the partnership to 27 cities in 13 countries reflects the trend of global growth and reach in the concierge service industry. ### Industries Being Reshaped - **On-demand Transportation:** The partnership between Uber and Zomato presents disruptive innovation opportunities in the on-demand transportation industry by integrating ride-hailing services into restaurant and food delivery apps. - **Restaurant and Food Delivery:** The collaboration between Uber and Zomato creates disruptive innovation opportunities in the restaurant and food delivery industry by streamlining the process of hailing private cabs to restaurants. - **Mobile Payments:** The acquisition of a mobile payments platform by Zomato opens up disruptive innovation opportunities in the mobile payments industry, enabling seamless transactions within the integrated concierge platform. ## Related on Trend Hunter - [Expanded Food Delivery Apps](https://www.trendhunter.com/trends/instacart-3.md) - [Co-Branded Shopper App Partnerships](https://www.trendhunter.com/trends/grubhub-and-instacart.md) - [Robot Food Delivery Partnerships](https://www.trendhunter.com/trends/uber-eats-and-starship.md) - [Restaurant Reservation App Features](https://www.trendhunter.com/trends/uber-eats-dine-out.md) - [Streamlined Omnichannel Experiences](https://www.trendhunter.com/trends/omnichannel-experience.md) - [Food Delivery Retail Partnerships](https://www.trendhunter.com/trends/amazon-grubhub.md) - [White Label Delivery Partnerships](https://www.trendhunter.com/trends/toast-2.md) - [Fresh Grocery Delivery Partnerships](https://www.trendhunter.com/trends/freshdirect-and-uber-eats.md) - [Integrated Alcohol Delivery Services](https://www.trendhunter.com/trends/olo.md)