# Grocery Shopping Chauffeurs Uber and Loblaws Have Teamed Up to Offer Free Grocery Pickups By Rebecca Byers | Published 2015-04-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/uber-and-loblaws References: [blog.uber](http://blog.uber.com/loblaws) In order to launch the new [Loblaws](https://www.trendhunter.com/trends/loblaw-and-marvel) Click and Collect program, [Uber](https://www.trendhunter.com/trends/uber-eats-grocery-experience) and Loblaws have teamed up in Toronto to create an awesome limited time promotion that will make grocery shopping easier than ever. Running in Toronto April 14-20, 2015, the Uber and Loblaws promotion will be offering free rides (up to $30) to go pickup your grocery order when placed through the Loblaws Click and Collect service online. The fun and convenient promotion is also coupled with the bonus of being entered to win $1,000 worth of free groceries, while they will also receive a $10 Loblaws voucher. The intriguing limited run program from Uber and Loblaws is a great example of [innovative co-branded experiences](https://www.trendhunter.com/trends/doordash-and-pc-optimum) that market the new service to a wider audience. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Co-branded Experiences:** The Uber and Loblaws promotion showcases the potential for innovative co-branded experiences that can attract a larger customer base. - **Online Grocery Shopping:** The Loblaws Click and Collect program highlights the growing trend of consumers turning to online platforms for their grocery shopping needs. - **Free Rides Promotion:** The limited time promotion of free Uber rides to pick up grocery orders presents an opportunity for innovative marketing strategies to drive customer engagement. ### Industries Being Reshaped - **Ride-hailing:** The partnership between Uber and Loblaws in the grocery delivery service demonstrates potential for disruption and expansion within the ride-hailing industry. - **Online Retail:** The success of the Loblaws Click and Collect program indicates a shift in consumer behavior towards online grocery shopping, creating opportunities for innovation within the online retail industry. - **Consumer Goods:** The collaboration between Uber and Loblaws introduces disruptive innovation opportunities for the consumer goods industry, particularly in the realm of grocery shopping and delivery services. ## Related on Trend Hunter - [Grocery Delivery Service Expansions](https://www.trendhunter.com/trends/uber-eats-grocery-experience.md) - [Extra-Speedy Grocery Deliveries](https://www.trendhunter.com/trends/pc-express-rapid-delivery.md) - [Convenience-Focused Grocery Network Partnerships](https://www.trendhunter.com/trends/grocery-network.md) - [Car Rental Expanses](https://www.trendhunter.com/trends/uber-rent.md) - [Fresh Grocery Delivery Partnerships](https://www.trendhunter.com/trends/freshdirect-and-uber-eats.md) - [On-Demand Grocer Deliveries](https://www.trendhunter.com/trends/sprouts-farmers-market-and-uber-eats.md) - [Expanded Food Delivery Apps](https://www.trendhunter.com/trends/instacart-3.md) - [College-Targeted Food Pop-Ups](https://www.trendhunter.com/trends/the-one-shop.md) - [Grocer Trading Card Campaigns](https://www.trendhunter.com/trends/loblaw-and-marvel.md)