# Upcycled-Auto Pottery UBeauty Pots are Made from Worn Out Tires By Christopher DeLuca | Published 2011-08-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ubeauty-pots References: [springwise](http://www.springwise.com/eco_sustainability/ubeautypotsandplants/) & [ubeautypotsandplants.au](http://www.ubeautypotsandplants.com.au/) UBeauty pots has created a fantastic series of [garden pots made from recycled](https://www.trendhunter.com/trends/tetra-pak-and-keter), worn-out tires. The Australian company has all of its pots made by hand in Pakistan where the upcycling initiative is creating jobs. What I find most interesting about the UBeauty pots is how they challenge what is traditionally regarded as waste; they make me think that everything can have a [second life with good design](https://www.trendhunter.com/trends/mobile-suit-gundam-seed) and implementation. Another reason to love the Ubeauty pots is that they are made in accordance with the mandates of the Ethical Trading Initiative. **Implications** - The eco movement has informed the values of a cross section of consumer demographics. [Turning waste into new products](https://www.trendhunter.com/trends/by-osmosis) captures the imagination of this growing group. Companies should respond and adapt to this cultural reality and create products that are geared towards this group. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Upcycling:** The trend of upcycling is on the rise, with consumers increasingly valuing products made from recycled materials. - **Eco-friendly Gardening:** There is a growing interest in gardening products that are environmentally friendly, such as pots made from upcycled materials like worn-out tires. - **Ethical Consumerism:** Consumers are seeking products that are made in accordance with ethical standards, such as those produced through initiatives like the Ethical Trading Initiative. ### Where This Applies - **Home and Garden:** The home and garden industry can tap into the trend of upcycling and create environmentally friendly products like UBeauty pots. - **Sustainability:** The sustainability industry can explore opportunities to turn waste into new products and meet the demands of eco-conscious consumers. - **Manufacturing:** Manufacturing companies can participate in the upcycling movement and create new job opportunities by producing goods from recycled materials, like UBeauty pots made from worn-out tires. ## Related on Trend Hunter - [Repurposed Studio Scrap Pottery](https://www.trendhunter.com/trends/daon-pottery.md) - [Stunning Sustainable Pottery Designs](https://www.trendhunter.com/trends/sustainable-pottery.md) - [Ceramic Waste Carafes](https://www.trendhunter.com/trends/sungai-carafe.md) - [Ocean Plastic Pot Capsules](https://www.trendhunter.com/trends/elho.md) - [Discarded Shoe-Created Stools](https://www.trendhunter.com/trends/wu-series.md) - [Sustainable Decomposing Containers](https://www.trendhunter.com/trends/rootmaker.md) - [Recycled Packaging Planter Pots](https://www.trendhunter.com/trends/tetra-pak-and-keter.md) - [Sustainable Side Furniture](https://www.trendhunter.com/trends/re-up-side-tables.md) - [Experimental Pottery Vessels](https://www.trendhunter.com/trends/gourd-project.md)