# Asian-Inspired Cheesecake Waba Grill's Ube Royale Cheesecake is a Twist on a Classic Dessert By Georgia Wray Norsten | Published 2024-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ube-royale-cheesecake References: [wabagrill](https://www.wabagrill.com/?123)  The 'Ube Royale Cheesecake' has landed at WaBa Grill, bringing a sweet and colorful flair to the menu. This limited-time dessert, available through January 31, 2025, reimagines the [classic cheesecake](https://www.trendhunter.com/trends/peach-perfect-with-raspberry-drizzle) with a distinctly global touch, featuring ube -- a purple yam native to the Philippines. Known for its natural nuttiness and sweetness, ube pairs beautifully with the rich, velvety vanilla cheesecake layer, creating a decadent treat that’s both delicious and visually stunning. Crafted with premium ingredients like real purple sweet potato, cream cheese, and fresh dairy, the Ube Royale Cheesecake offers a bold flavor journey that satisfies adventurous palates. Its vibrant purple hue makes it not only a dessert but also an [Instagram](https://www.trendhunter.com/trends/ube-latte)-worthy addition to any meal. As WaBa Grill expands its globally inspired menu, this dessert reflects the brand’s commitment to innovation and fresh flavors that delight. Image Credit: WaBa Grill ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 39% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Asian-inspired Desserts:** The fusion of traditional Asian ingredients like ube with Western dessert classics exemplifies a growing trend in the culinary world. - **Instagrammable Foods:** The vibrant purple hue of the Ube Royale Cheesecake aligns with the trend of creating visually appealing, social media-friendly dishes. - **Limited-time Menu Items:** Offering the Ube Royale Cheesecake for a limited period enhances exclusivity and drives consumer urgency and interest. ### Industries Being Reshaped - **Food and Beverage:** Incorporating unique global ingredients like ube can diversify product offerings and attract adventurous eaters. - **Social Media Marketing:** The visually striking Ube Royale Cheesecake provides rich content opportunities for viral marketing and brand engagement. - **Hospitality:** Developing exclusive, limited-time menu items can increase traffic and create buzz for restaurants and cafes. ## Related on Trend Hunter - [Crispy Ube Sticks](https://www.trendhunter.com/trends/coconut-rolls-filled-with-ube.md) - [Purple Yam Liqueurs](https://www.trendhunter.com/trends/ube-cream-liqueur.md) - [Purple Yam Chocolates](https://www.trendhunter.com/trends/purple-ube-chocolate.md) - [Purple Yam Frozen Yogurts](https://www.trendhunter.com/trends/ube-honey.md) - [Ube-Infused Rice Treats](https://www.trendhunter.com/trends/loaf-language.md) - [Purple Yam Iced Lattes](https://www.trendhunter.com/trends/ube-brulee-iced-latte.md) - [Filipino-Inspired Fast Food](https://www.trendhunter.com/trends/jollibee-2.md) - [Pretty Purple Ube Lattes](https://www.trendhunter.com/trends/ube-latte.md) - [Ube-Flavored Holiday Panettoni](https://www.trendhunter.com/trends/unique-panettone.md)