# Purple Yam Powders Revibed Drinks' Ube Powder is a Colorful Source of Fiber & Antioxidants By Laura McQuarrie | Published 2026-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ube-powder References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/69104/revibed-launches-superfood-powders-in-holland-barrett/) & [revibedrinks](https://revibedrinks.com/products/ube-powder-120g)  Ube, or purple yam, is prized for its vibrant color, sweet and nutty flavor and nutritional value, and Revibed Drinks' Ube Powder makes it easy to add a scoop of this superfood to lattes, smoothies, baking and more. At its simplest, the powder is ready to sprinkle over oats and yogurt, pour into a blender or combine with hot water to bring a subtly sweet taste and naturally occurring nutrients to beverages and bowls. Made with 100% pure purple yam, Revibed Drinks' Ube Powder is naturally rich in color and free from all artificial add-ins and added sugar. Beyond its aesthetic appeal, the versatile ube powder is a source of fiber, antioxidants and calcium. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 78% | Activity: 55% | Freshness: 89% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vibrant Functional Ingredients:** Color-rich superfood powders are reshaping everyday beverages and snacks with natural visual appeal, nutrition, and clean-label simplicity. - **Ube-infused Wellness:** Purple yam’s sweet flavor, fiber, and antioxidant profile position it as a distinctive ingredient for health-forward lattes, smoothies, bowls, and baked goods. - **No-sugar Superfood Add-ins:** Pure powdered ingredients without added sugar or artificial additives create space for customizable nutrition across at-home and foodservice formats. ### Who This Affects Most - **Functional Beverages:** Lattes, smoothies, and hydration products gain differentiation from plant-based powders that combine striking color with perceived wellness benefits. - **Health Food Retail:** Shelf-stable superfood powders support consumer demand for convenient, minimally processed pantry staples with versatile daily-use applications. - **Bakery and Dessert:** Naturally colorful ingredients like ube offer bakeries and dessert brands a way to deliver indulgent products with cleaner labels and nutrient-based appeal. ## Related on Trend Hunter - [Functional Instant Lattes](https://www.trendhunter.com/trends/ryze-ube-vanilla-latte.md) - [Tropical Fruit Bowl Bases](https://www.trendhunter.com/trends/four-new-flavor-bases.md) - [Ube-Infused Condensed Milks](https://www.trendhunter.com/trends/ube-sweetened-condensed-coconut-milk.md) - [Ube-Inspired Bread Rolls](https://www.trendhunter.com/trends/sweet-rolls.md) - [Collaboration Frozen Ube Treats](https://www.trendhunter.com/trends/kings-hawaiian-and-van-leeuwen.md) - [Squeezable Ube Spreads](https://www.trendhunter.com/trends/fila-manila-ube-coconut-spread.md) - [Purple Potato Chocolate Cookies](https://www.trendhunter.com/trends/ube-white-chocolate-cookie.md) - [Purple Yam Goat Cheeses](https://www.trendhunter.com/trends/ube-goat-cheese.md) - [Sci-Fi-Themed Doughnut Lineups](https://www.trendhunter.com/trends/may-the-4th-be-with-you-day.md)