# Ube-Infused Ice Cream Sundaes Häagen-Dazs and Supermoon Bakehouse Create a Limited-Edition Dessert By Mursal Rahman | Written with AI assistance | Published 2026-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ube-infused-ice-cream-sundaes References: [qsrweb](https://www.qsrweb.com/news/haagen-dazs-celebrates-50-years-with-supermoon-bakehouse-collab) & [prnewswire](https://www.prnewswire.com/news-releases/haagen-dazs-shops-celebrates-50-years-in-nyc-by-partnering-with-supermoon-bakehouse-for-a-one-of-a-kind-dessert-collaboration-302903844.html)  Häagen-Dazs Shops is introducing ube-infused ice cream sundaes through a collaboration with New York City's Supermoon Bakehouse. The limited-edition dessert transforms the brand's classic vanilla Dazzler by incorporating unexpected bakery-inspired ingredients, offering customers a combination of [creamy, crunchy, and sweet textures](https://www.trendhunter.com/trends/hagendazs-debuts). The release also celebrates 50 years since Häagen-Dazs opened its first Brooklyn location. The Ube, Vanilla & Cornflake Cookie Dazzler features Madagascar vanilla ice cream, [ube glaze](https://www.trendhunter.com/trends/sweet-rolls), honey-roasted cornflake cookie pieces, macadamia nuts, white chocolate, and Honey Joy Clusters. Available October 15–25, 2026, the creation is exclusive to 10 participating shops across Brooklyn and Manhattan. For Häagen-Dazs, the collaboration creates opportunities to attract dessert enthusiasts through a time-sensitive offering. Supermoon Bakehouse gains exposure beyond its own bakery, while the anniversary connection encourages customer engagement and reinforces both brands' presence in New York's dessert market. Image Credit: Häagen-Dazs ## Trend Insights (Trend Hunter) - Score: 8.7/10 - Popularity: 82% | Activity: 80% | Freshness: 99% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Bakery-ice Cream Hybrids:** Cross-category dessert mashups create premium indulgence formats where texture, flavor layering, and recognizable partner ingredients can differentiate traditional frozen treats. - **Limited-time Flavor Drops:** Scarcity-driven menu releases heighten consumer urgency while giving established brands a low-risk way to test unconventional ingredients and cultural flavor trends. - **Heritage-linked Collaborations:** Anniversary-based partnerships add local relevance and storytelling value to product launches, turning brand milestones into experiential food moments. ### Sectors Adopting This - **Ice Cream Shops:** Specialty frozen dessert retailers can expand beyond core menus through collaborative formats that introduce bakery inclusions, global flavors, and collectible seasonal items. - **Artisanal Bakeries:** Boutique bakeries gain broader visibility when their signature textures and ingredient styles are translated into adjacent categories like sundaes, beverages, or packaged desserts. - **Foodservice Marketing:** Location-exclusive collaborations offer restaurant and dessert brands a localized promotional model that blends novelty, nostalgia, and social media appeal. ## Related on Trend Hunter - [Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/limitededition-ice-cream-flavors.md) - [Globally-Inspired Mini Frozen Treats](https://www.trendhunter.com/trends/dubai-style-chocolate-mini-bars.md) - [Sundae-Celebrating Ice Cream Menus](https://www.trendhunter.com/trends/sundae-series.md) - [Functional Ice Cream Treats](https://www.trendhunter.com/trends/david-and-fields-good.md) - [Snack Mashup Sundaes](https://www.trendhunter.com/trends/snack-mashup-sundaes.md) - [Collaboration Frozen Ube Treats](https://www.trendhunter.com/trends/kings-hawaiian-and-van-leeuwen.md) - [Cookie Butter Ice Creams](https://www.trendhunter.com/trends/cheesecake-with-biscoff-cookies.md) - [Exclusive Cuban-Inspired Desserts](https://www.trendhunter.com/trends/pastelito-dazzler.md) - [Boozy Blended Dessert Collabs](https://www.trendhunter.com/trends/serendipity-3-x-buzzbar.md)