# Purple Yam Frozen Yogurts Pinkberry's Ube Honey Flavored Frozen Yogurt Boasts a Pretty Purple Hue By Katherine Pendrill | Published 2024-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ube-honey References: [chewboom](https://www.chewboom.com/2024/01/14/pinkberry-introduces-new-ube-honey-frozen-yogurt/)  [Pinkberry](https://www.trendhunter.com/trends/blueberry-lavender) is ringing in the new year with its take on one of the trendiest ingredients right now: Ube [Honey](https://www.trendhunter.com/trends/shes-hot-honey-donut) flavored frozen yogurt. For those unfamiliar, ube is a bright purple purple yam that's native to Southeast Asia, and renowned for its mild, sweet flavor and distinctly coconut-like aroma. Pinkberry's new Ube Honey flavored frozen yogurt manages to capture the delicious flavor of the yam and then ups the sweetness with a touch of honey. Pinkberry is also currently featuring its new Ube Honey flavored frozen yogurt as part of a combination, which comes topped with shaved coconut, honeycomb, and an extra drizzle of honey. The new Ube Honey flavored frozen yogurt can be found now through March 14, 2024. Image Credit: Pinkberry ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 26% | Activity: 50% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Ube-flavored Frozen Yogurt:** The trend of using ube, a purple yam native to Southeast Asia, as a flavor in frozen yogurt presents opportunities for innovation in the frozen dessert industry. - **Unique Flavor Combinations:** Combining ube and honey to create an interesting and delicious flavor profile in frozen yogurt offers opportunities for experimentation and product differentiation. - **Limited-time Offerings:** The use of limited-time offerings, such as Pinkberry's Ube Honey flavored frozen yogurt, can create a sense of urgency and drive customer interest in the frozen dessert market. ### Who This Affects Most - **Frozen Dessert Industry:** The introduction of unique and trendy flavors like ube presents an opportunity for growth and attracting new customers in the frozen dessert industry. - **Flavor Innovation Industry:** Developing new and unexpected flavor combinations, such as ube and honey, can drive innovation and create excitement within the flavor innovation industry. - **Limited-time Offerings Market:** The use of limited-time offerings in the frozen dessert market can create a competitive advantage and increase sales for businesses in the limited-time offerings market. ## Related on Trend Hunter - [Limited-Time Yuzu-Flavored Frozen Yogurt](https://www.trendhunter.com/trends/yuzu-meringue.md) - [Floral Frozen Yogurt Experiences](https://www.trendhunter.com/trends/blueberry-lavender.md) - [Fruit-Forward Matcha Frozen Yogurts](https://www.trendhunter.com/trends/matcha-strawberry-frozen-yogurt.md) - [Peachy Frozen Yogurts](https://www.trendhunter.com/trends/white-peach-frozen-yogurt.md) - [Mango Lemonade Frozen Yogurts](https://www.trendhunter.com/trends/mango-lemonade-frozen-yogurt.md) - [Strawberry Shortcake Frozen Yogurts](https://www.trendhunter.com/trends/strawberry-shortcake-frozen-yogurt.md) - [Liqueur-Inspired Frozen Yogurts](https://www.trendhunter.com/trends/limoncello-frozen-yogurt.md) - [Purple Yam Iced Lattes](https://www.trendhunter.com/trends/ube-brulee-iced-latte.md) - [Autumnal Frozen Yogurt Flavors](https://www.trendhunter.com/trends/salted-caramel-cookie-frozen-yogurt.md)