# Celebrity-Led Sophisticated Cannabis Brands The Tyson Ranch Boasts Flowers, Edibles and Extracts By Kalin Ned | Published 2019-07-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tyson-ranch References: [tysonranch](https://tysonranch.com/) The [Tyson Ranch](https://www.trendhunter.com/trends/royal-queen-seeds) is an elevated business endeavor by renowned American boxer and personality Mike Tyson. Unlike its competitors who undertake a [color-induced and whimsical approach to branding](https://www.trendhunter.com/trends/jaunty) to make the idea of marijuana more accessible to audiences, this company focuses on curating a premium, sophisticated and enticingly mysterious experience through packaging. The Tyson Ranch identity is effortlessly elevated and brings "[connoisseur level product](https://www.trendhunter.com/trends/cannabis-sampling)" to everyone. Embracing a "zero-tolerance policy when it comes to the cannabis [Mike Tyson] puts his name on," each strain is subject to tailored indoor cultivation, harvested based on maturity, hand-trimmed, pesticide-free, as well as carefully "flushed, dried, and cured [...] to ensure natural flavonoids and terpenes." The Tyson Ranch also offers a selection of brand exclusives. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Sophisticated Cannabis Brands:** There is an opportunity for brands to create high-end and elevated experiences to attract a more discerning and curious audience. - **Premium Packaging:** Brands can differentiate themselves in the market with thoughtfully designed and intriguing packaging that adds to the overall customer experience and helps their products stand out. - **Celebrity-endorsed Products:** Partnering with celebrities to co-create or endorse a product can lend it credibility and appeal to a wider audience. ### Who This Affects Most - **Cannabis Industry:** Established and new players in the cannabis industry can create differentiated offerings by focusing on premium experiences, packaging, and celebrity endorsements. - **Luxury Goods Industry:** Luxury goods companies can explore partnerships or acquisitions in the cannabis industry to tap into the growing market and attract younger and more diverse consumers. - **Marketing Industry:** Agencies and consultants can help cannabis brands differentiate themselves and appeal to new audiences by creating compelling branding and marketing strategies, including celebrity partnerships and premium packaging. ## Related on Trend Hunter - [Collaborative Unique Cannabis Seeds](https://www.trendhunter.com/trends/royal-queen-seeds.md) - [Ear-Shaped Cannabis Gummies](https://www.trendhunter.com/trends/solventless-mike-bites.md) - [Boxer-Backed Coffeeshop Expansions](https://www.trendhunter.com/trends/tyson-20.md) - [Ear-Shaped Cannabis Edibles](https://www.trendhunter.com/trends/earshaped-cannabis-edibles.md) - [Athlete-Launched Cannabis Brands](https://www.trendhunter.com/trends/carmelo-anthony.md) - [Approachable Cannabis Brands](https://www.trendhunter.com/trends/approachable-cannabis-brand.md) - [Whimsically Branded Cannabis Products](https://www.trendhunter.com/trends/angel-therapy.md) - [Next-Gen Cannabis Gummies](https://www.trendhunter.com/trends/the-bettering-company.md) - [Colorful Cannabis Rebranding Projects](https://www.trendhunter.com/trends/jaunty.md)