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# Re-Imagined Food Innovation Labs
Tyson Brand's Innovation Lab Hopes to End Food Waste

By Ell Smith | Published 2018-06-05 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/tyson-brands
References: [psfk](https://www.psfk.com/2018/06/tyson-foods-crowdsourcing.html) & [tysonfoods](https://www.tysonfoods.com/innovation)

Tyson brands is taking a more modern approach to product creation following the announcement that the 88-year old company will be launching a [new Innovation Lab](https://www.trendhunter.com/trends/innovation-launchpad) in Chicago.

A food scientist, a brand marketer, a product designer and a [Michelin](https://www.trendhunter.com/trends/thatchers-wine)-trained chef are among the seven individuals heading the project. Together, this team will develop a new product over the course of six months." This new approach was inspired by the prevalence of startup mentalities and a heightened interest in crowd souring. According to Jen Bentz, the Senior Vice President of R&D, “As we think about innovation and what’s happening out in the market today, we’re seeing a lot of growth coming from [smaller startup companies](https://www.trendhunter.com/trends/innovation-experience-center)."

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 41% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business)

## Key Themes

### What's Driving This Trend

- **Food Waste Reduction:** Tyson Brand's Innovation Lab aims to end food waste by developing innovative solutions for food production and consumption.
- **Collaborative Product Development:** Tyson Brand's new Innovation Lab embraces crowd sourcing and diverse expertise to create unique and marketable food products.
- **Integration of Start-up Mindset:** Inspired by the success of smaller start-up companies, Tyson Brand's Innovation Lab adopts a more agile and entrepreneurial approach to product creation.

### Who This Affects Most

- **Food and Beverage:** The food and beverage industry can leverage Tyson Brand's Innovation Lab ideas and approach to reduce food waste and create new product offerings.
- **Research and Development:** Companies in the research and development industry can learn from Tyson Brand's Innovation Lab on how to promote collaborative and innovative thinking in product development.
- **Hospitality and Culinary:** The hospitality and culinary industry can explore the opportunity to integrate technology and new ideas from Tyson Brand's Innovation Lab to enhance food experiences and reduce waste.

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