# Slick White-on-White Sneakers adidas Skateboarding Taps Tyshawn Jones for an Upcoming Release By Kalin Ned | Published 2019-06-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tyshawn-jones References: [adidas](http://www.adidas.ca/en/skateboarding) Tyshawn Jones is a hot name in the skateboarding industry as he was given the title of 'Skater Of The Year' in 2018. Building on his expertise and his surge in fame, [adidas](https://www.trendhunter.com/trends/y3-stan-smith) Skateboarding partners with the athlete to produce Tyshawn Jones' first-ever Pro Signature shoe. The silhouette is expected to drop sometime in July. Leading up to this, however, the brand launches the [Tripple White Tyshawn](https://www.trendhunter.com/trends/air-foamposite) which is a slick, ultra-stylish, white-on-white colorway. The footwear was designed with the help of the skater, who also tested its versatility on the board. In terms of a skateboarding shoe, this iteration boasts [subtle basketball aesthetics](https://www.trendhunter.com/trends/pure-money), coupled with unparallel durability and adaptability. This Tyshawn Jones-inspired design was released on June 22 and it retails for $95 USD. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 52% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Skateboarding Sneaker Collaborations:** The success of this partnership between adidas Skateboarding and Tyshawn Jones presents an opportunity for other skateboarding footwear companies to collaborate with professional skateboarders and create new signature shoe lines. - **White-on-white Colorway:** The sleek and ultra-stylish triple white colorway of the Tyshawn Jones Pro Signature shoe presents an opportunity for other shoe brands to experiment with the white-on-white aesthetic in their own designs. - **Cross-sport Aesthetics:** The subtle basketball aesthetics of the Tyshawn Jones Pro Signature shoe presents an opportunity for other shoe brands to experiment with cross-sport design elements in their own footwear products. ### Who This Affects Most - **Skateboarding Footwear:** Collaborating with professional skateboarders to create new signature shoe lines presents an opportunity for skateboarding footwear companies to innovate and stay ahead of the competition. - **Athletic Footwear:** Experimenting with the white-on-white colorway and cross-sport design elements presents an opportunity for athletic footwear companies to create new and unique products that appeal to consumers. - **Sports Marketing:** Partnering with rising stars in different sports industries presents an opportunity for sports marketing companies to leverage their influence and create successful brand partnerships. ## Related on Trend Hunter - [Skateboarder Collaborative Sneakers](https://www.trendhunter.com/trends/adidas-spezial-2.md) - [Off-White Chunky Joint Sneakers](https://www.trendhunter.com/trends/prime-x-20.md) - [Crisp Triple White Footwear](https://www.trendhunter.com/trends/air-foamposite.md) - [90s-Inspired Bulky Skateboard Sneakers](https://www.trendhunter.com/trends/stan-smith-xlg.md) - [Minimal Sleek Skate Sneakers](https://www.trendhunter.com/trends/gazelle-sneaker.md) - [Minimal Joint Lifestyle Sneakers](https://www.trendhunter.com/trends/collaborative-samba.md) - [Luxury Leather Sneakers](https://www.trendhunter.com/trends/black-tie-20.md) - [Collaborative Chunky Skate Sneakers](https://www.trendhunter.com/trends/always-do-what-you-should-do-1.md) - [Collaborative Asymmetric Sneakers](https://www.trendhunter.com/trends/gazelle-shoes.md)