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# Model Magazines
Tyra Banks Launches Eponymous Online Publication

By Rose Nazarali | Published 2009-09-12 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/tyra-banks-magazine
References: [highsnobette](http://www.highsnobette.com/news/2009/09/09/tyra-banks-launches-online-mag/) & [tyrabanks](http://www.tyrabanks.com/)

Tyra Banks is one retired model with savvy business senses. The former [Victoria Secret](https://www.trendhunter.com/trends/victoria-beckham-2) model and current talk show host recently launched her very own [online magazine](https://www.trendhunter.com/trends/the-menopause-edit), fittingly titled ‘Tyra.’

The magazine, which can be found at [TyraBanks.com](http://www.tyrabanks.com), is filled with an array of topics including beauty (of course), health and issues in the modeling world.

It seems Tyra Banks may be following in the footsteps of Oprah, who is also a talk show host with her own, self-titled glossy.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 38% | Activity: 41% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Online Magazines:** The rise of online magazines presents opportunities for innovative content creation and targeted advertising.
- **Influencer Media:** The emergence of influencer media platforms creates disruptive opportunities for models and celebrities to share their expertise and insights.
- **Niche Publications:** The growing popularity of niche publications offers opportunities for specialized content and targeted audiences.

### Who This Affects Most

- **Fashion and Beauty:** The fashion and beauty industry can tap into online magazines to reach a broader audience and promote their products.
- **Digital Publishing:** The digital publishing industry can harness the popularity of influencer media platforms to create innovative content formats.
- **Media and Entertainment:** The media and entertainment industry can capitalize on the rise of niche publications to provide specialized content and cater to specific audience segments.

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