# Ingredient-Focused Scalp Solutions Typology's Hair and Scalp Products Use Skin-Caring Ingredients By Laura McQuarrie | Published 2021-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/typology-hair-and-scalp References: [glossy.co](https://www.glossy.co/beauty/typology-is-the-latest-accessible-skin-care-brand-to-venture-into-hair/) & [global.typology](https://global.typology.com/collections/scalp-and-hair-care) French skincare brand [Typology](https://www.trendhunter.com/trends/typology-1) is known for its ingredient-focused solutions and it is now applying its expertise to the hair category. The brand's new hair and scalp range, Racines (meaning "Roots") consists of a trio of [scalp serums](https://www.trendhunter.com/trends/scalpceuticals-pro) and a pair of hair oils. Since the scalp is skin too, the brand leveraged its expertise in skincare to create hard-working formulas to compete in a competitive category. The brand's scalp treatments range from calming and densifying to purifying, and the targeted hair oils focus on nourishing and repairing. "We’ve been seeing the convergence of skin and hair around the scalp area," says Typology founder Ning Li, "What we’re proposing here is a very targeted solution for a specific issue." With its new hair and scalp products, the brand is tapping into the "skinification” of hair. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 49% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Ingredient-focused Haircare:** Beauty brands leverage skincare expertise to create hair and scalp products. - **Scalp Skincare:** Brands develop scalp-focused treatments using skin-healing ingredients. - **Skinification of Hair:** The convergence of beauty treatments for skin and hair leads to the development of targeted solutions. ### Who This Affects Most - **Skincare Industry:** Skincare brands expand their product lines into hair and scalp treatments. - **Beauty Industry:** Beauty brands compete in the scalp-focused haircare category. - **Haircare Industry:** Haircare brands look to incorporate skin-healing ingredients for scalp treatments. ## Related on Trend Hunter - [Derm-Developed Scalp Serums](https://www.trendhunter.com/trends/rhute.md) - [Personalized Scalp Care Systems](https://www.trendhunter.com/trends/nutrire.md) - [Type-Specific Scalp Serums](https://www.trendhunter.com/trends/hairapy.md) - [Hydration-Focused Scalp Serums](https://www.trendhunter.com/trends/blossom-essentials.md) - [Social Media-Driven Haircare Ranges](https://www.trendhunter.com/trends/rosemary-scalp-serum.md) - [Anti-Aging Scalp Serums](https://www.trendhunter.com/trends/scalp-longevity-treatment.md) - [Made-to-Order Scalp Serums](https://www.trendhunter.com/trends/custom-scalp-serum.md) - [Scalp-Focused Product Launches](https://www.trendhunter.com/trends/shrd-haircare.md) - [Soothing Fermented Haircare](https://www.trendhunter.com/trends/jooy.md)