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# French Natural Deodorants
Typology Introduces Two Natural Deodorants to Its Body Care Collection

By Kanesa D | Published 2022-10-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/typology-1
References: [hypebae](https://hypebae.com/2022/10/typology-natural-deodorant-body-care-release-price-info) & [us.typology](https://us.typology.com/collections/deodorants)

![French Natural Deodorants](https://cdn.trendhunterstatic.com/thumbs/490/typology-1.jpeg)

French skincare label [Typology](https://www.trendhunter.com/trends/first-wrinkles-face-moisturizer) has expanded its portfolio of minimalist-approved products to now include body care with the introduction of two natural deodorants. Typology’s natural deodorant works to regulate body temperature instead of eliminating unpleasant smells, a feature that many deodorants in the market currently have.

The deodorants are formulated with ingredients that target odor-causing bacteria and absorb moisture, eliminating any body odor that may occur throughout the day. Typology’s new body care offerings arrive in two scents: ‘Bergamot Green Mandarin’ and ‘[Rose Vanilla](https://www.trendhunter.com/trends/vanilla-skin-deodorant),’ and do not contain any harmful ingredients like aluminum salts, talc, or alcohol.

Typology’s natural deodorants can be purchased on the brand’s website. Currently, the products retail for $19 USD each.

Image Credit: Typology

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 46% | Activity: 56% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Natural Deodorants:** As consumers continue to prioritize natural products and seek sustainable options, there is potential for more companies to create natural deodorant lines that cater to different scent preferences and promote eco-friendly packaging.
- **Body Care:** As companies expand their skincare offerings from face to body, there is an opportunity for them to create multi-functional products with natural and sustainable ingredients.
- **Minimalist-approved Products:** As consumers continue to prioritize minimalism in their skincare and household routine, there is potential for companies to create more multi-functional natural products that eliminate the need for multiple items in a daily routine.

### Sectors Adopting This

- **Personal Care:** Companies in the personal care industry have an opportunity to create natural and sustainable deodorant options that cater to different scent preferences and promote eco-friendly packaging.
- **Skincare:** As body care becomes a growing segment in the skincare industry, companies have an opportunity to expand their skincare lines to include multi-functional, natural, and sustainable options.
- **E-commerce:** As more consumers are shopping online for personal care products, there is an opportunity for e-commerce companies to curate and offer natural, sustainable, and multi-functional product lines.

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