# Experimental Font Creation Typography Project 'Play' Encourages Repurposing Everyday Objects By Alyson Wyers | Published 2014-08-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/typography-project References: [abduzeedo](http://abduzeedo.com/play-experimental-typography) & [allisonsupron](http://allisonsupron.com/filter/typography/Play) This [playful typography project](https://www.trendhunter.com/trends/the-shape-of-play) encourages people to create fonts out of real life objects instead of virtual designs. Based out of New York, graphic designer Allison Supron organized a typographic experiment called Play that encourages people to explore their creativity. By combining purpose-driven play and [typefaces](https://www.trendhunter.com/trends/letter-pair), this experimental project dives into the creative process. According to Abduzeedo, the typography project is "a colorful mixture of [unconventional materials and techniques](https://www.trendhunter.com/trends/times-new-ramen), hand-drawn typography, senior thesis paper tidbits and photographs of each process from start to finish." With the intention to get people away from screens and off their computers, this boundary-pushing project literally gets hands dirty. From buttons to blocks of cheese and lit matches, the fonts are made out of a variety of unusual and unexpected items. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 60% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Physical Font Creation:** Exploring unconventional materials and techniques for font creation beyond digital designs. - **Purpose-driven Play:** Encouraging creative exploration through playful typography projects. - **Multidisciplinary Collaborations:** Bringing together graphic design, photography and unconventional materials for innovative typographic experiments. ### Where This Applies - **Graphic Design:** Incorporating unconventional materials to create unique typographic designs. - **Photography:** Exploring the process of transforming everyday objects into typographic designs through photography. - **Art Education:** Encouraging creative exploration through purpose-driven play and experiential learning in typography. ## Related on Trend Hunter - [Modular Typography Stamp Sets](https://www.trendhunter.com/trends/blockface.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Modular Typography Stamp Kits](https://www.trendhunter.com/trends/modular-typography-stamp-set.md) - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md) - [Holiday-Themed Playful Quizzes](https://www.trendhunter.com/trends/foney-fonts.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Typography Learning Games](https://www.trendhunter.com/trends/font-guesser.md) - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Sculptural Writing Tools](https://www.trendhunter.com/trends/experimental-pencils.md)