# 4D Self-Standing Typography These Concrete 4D Letters Make Sleek Typography Decor By Jen Chae | Published 2013-07-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/typography-decor References: [losiento.net](http://www.losiento.net/entry/4d-concrete-version-by-micromut) This 4D concrete typography decor is by Michael Roschach of a creative concrete design company called Micromut. The letters, which are visually intriguing, are examples of an idea that has taken a new dimension. Standing on more than two feet, these heavy letters capture attention and give off a lasting impression. [Unconventional store signs or sculptures](https://www.trendhunter.com/trends/3d-billboards) are a creative way to market a brand. These cement block letters would work perfectly with any [rustic chic company](https://www.trendhunter.com/trends/concrete-amsterdam) or home. When opening up a new business, even choosing the font face can be a huge deal breaker. The font type of these [concrete letters](https://www.trendhunter.com/trends/peace-love-joy) can be customized to spell out anything you want, to exude any type of image you envision. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 72% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Customizable Concrete Decor:** There is an opportunity for businesses to create customized concrete decor that can be used for branding and marketing purposes. - **3D Typography:** The use of three-dimensional typography in design and advertising can capture attention and leave a lasting impression. - **Unconventional Store Signage:** Using unconventional materials, such as concrete, for store signs and sculptures can help businesses stand out and create a unique brand image. ### Industries Being Reshaped - **Interior Design:** The interior design industry can leverage customizable concrete decor to offer unique and visually appealing options to clients. - **Advertising and Marketing:** The advertising and marketing industry can explore the use of three-dimensional typography to create visually captivating campaigns. - **Retail and Branding:** The retail industry can utilize unconventional store signage to attract customers and create a memorable brand experience. ## Related on Trend Hunter - [Bio-Concrete Retail Screens](https://www.trendhunter.com/trends/bioconcrete.md) - [Sturdy Home Decor](https://www.trendhunter.com/trends/modern-cement-decor.md) - [Dynamic Typeface-Like Chairs](https://www.trendhunter.com/trends/orma-chair.md) - [Modular Typography Stamp Kits](https://www.trendhunter.com/trends/modular-typography-stamp-set.md) - [Concrete-Like Textile Televisions](https://www.trendhunter.com/trends/loewe-technology.md) - [Whimsical Sculptural Furniture Series](https://www.trendhunter.com/trends/city-block-series.md) - [Contrasting Element Concrete Stools](https://www.trendhunter.com/trends/conecto-modular-stool.md) - [Modular Typography Stamp Sets](https://www.trendhunter.com/trends/blockface.md) - [Concrete Sculptural Tables](https://www.trendhunter.com/trends/ancora.md)